Islamic Marketing in Era Society 5.0 Based on Maqashid As-Syariah Approach

Siti Majidah


ABSTRACTThe main purpose of this study is to analysis the Islamic marketing strategi in 5.0 era with the maqashid syariah aprroachment. The development of a very dynamic marketing concept from the era of society 1.0 to 5.0 requires companies to make various kinds of progressive breakthroughs in winning market share and loyalty from customers in a long time (long term relations) while still paying attention to the principles of maqasidh sharia, namely Mashlahah for the community all stakeholders.

               The research method used is qualitative research with a literature study approach. The results show that marketing in the era of society 5.0 which is identical with technological advances in the field of Artificial Intelligence (AI) requires innovation, efficiency and Islamic values. By combining Next Tech and New CX, customers will provide a more efficient customer experience, and your business can provide more value to customers.


Keyword : Islamic Marketing, Mashallah, society 5.0.



Islamic Marketing, Maslhaha, Society 5.0

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