The Influence of E-WOM on Repurchase Intention with Trust as a Mediating Variable (A Case Study of Wearing Klamby)

Nuria Putri, Fatin Hasib



Purpose This research discusses the influence of E-WOM on Repurchase Intention to Wearing Klamby products.

Methodology - The method used is quantitative with Path Analysis for the analysis technique. In the research, the sampling technique used is non-probability sampling, and the non-probability sampling used is the purposive sampling technique. The data used are primary and secondary

Findings - The primary data were obtained by distributing online questionnaires to respondents. The result of this study shows that Trust mediates E-WOM and Repurchase Intention of Wearing Klamby products.

Keywords: E-WOM, Trust, Repurchase Intention, Wearing Klamby

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