The Effect of E-WOM on Repurchase Intention with Trust as a Mediation Variable (Case Study on Wearing Klamby)

Nuria Putri, Fatin Hasib

Abstract


This study discusses the effect of E-WOM on Repurchase Intention of Wearing Klamby  products. The method used is quantitative with SEM-PLS analysis technique. In this research, the sampling technique used is non-probability sampling, with the type of non-probability sampling used, namely the purposive sampling technique. The data used are primary data and secondary primary data obtained by distributing online questionnaires to respondents. The results of this study are that Trust mediates E-WOM and Repurchase Intention on Klamby Wearing products.

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DOI: https://doi.org/10.17509/rief.v5i1.45410

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