.jpg)
.jpg)
Islamic Values, Destination Image, and Tourists’ Visit Intention: The Mediating Role of Attitude in Aceh’s Halal Tourism
Abstract
Purpose – This study examines the influence of Destination Image and Islamic Values on Tourist Visit Intention, with Tourist Attitude as a mediating variable, in the context of Islamic value-based tourism in Aceh, Indonesia.
Methodology - A quantitative approach grounded in positivism was employed. Data were collected via an online questionnaire using purposive non-probability sampling, with 250 domestic and international tourists meeting the study criteria. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM)
Findings - The findings indicate that Destination Image significantly affects Tourist Attitude but does not directly impact Visit Intention. In contrast, Islamic Values significantly influence both Tourist Attitude and Visit Intention. Mediation analysis confirms that Tourist Attitude significantly mediates the relationship between Destination Image and Visit Intention, as well as between Islamic Values and Visit Intention.
Implication - Findings highlight the importance for Aceh’s tourism stakeholders to enhance the destination image through authentic cultural representation, improved facilities aligned with Islamic values, and value-based branding. Emphasizing halal-certified services, accessible worship facilities, and culturally rich yet comfortable experiences can foster positive tourist attitudes and boost visit intentions.
Keywords: Destination image; Islamic values; tourist attitude; tourist visit intention; halal tourism.Full Text:
PDFReferences
Abd-Elaziz, M. E., Aziz, W. M., Khalifa, G. S., & Abdel-Aleem, M. (2015). Determinants of electronic word of mouth (EWOM) influence on hotel customers’ purchasing decisions. International Journal of Heritage, Tourism, and Hospitality, 9(2/2), 194–223.
Abdillah, W., & Hartono, J. (2015). Partial least squares (PLS): Alternatif structural equation modeling (SEM) dalam penelitian bisnis. Andi Publisher.
Aji, H. M., Muslichah, I., & Seftyono, C. (2021). The determinants of Muslim travellers’ intention to visit non-Islamic countries: A halal tourism implication. Journal of Islamic Marketing, 12(8), 1553–1576. https://doi.org/10.1108/JIMA-03-2020-0075
Albarracin, D., Johnson, B.T., & Zanna, M.P. (Eds.). (2005). The Handbook of Attitudes (1st ed.). Psychology Press. https://doi.org/10.4324/9781410612823
Ansari, N. U., & Mohammed, H. (2015). Factors affecting the intent to purchase halal personal care products: Empirical evidence from Pakistan. International Journal of Islamic Marketing and Branding, 1(2), 199–213. https://doi.org/10.1504/IJIMB.2015.071784
Anubha, & Shome, S. (2021). Customer engagement and advertising effectiveness: A moderated mediating analysis. Journal of Internet Commerce, 20(4), 409–449. https://doi.org/10.1080/15332861.2021.1955324
Bahardeen, F. (2023). Breaking down the global Muslim travel index 2023: Insights, growth, and key rankings. CrescentRating. https://www.crescentrating.com
Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practices, challenges and future. Tourism Management Perspectives, 19, 150–154. https://doi.org/10.1016/j.tmp.2015.12.008
Bianchi, C., Pike, S., & Lings, I. (2014). Investigating attitudes towards three South American destinations in an emerging long-haul market using a model of consumer-based brand equity (CBBE). Tourism Management, 42, 215–223. https://doi.org/10.1016/j.tourman.2013.11.014
Bruhn, M., Schoenmueller, V., & Schäfer, D. B. (2012). Are social media replacing traditional media in terms of brand equity creation? Management Research Review, 35(9), 770–790. https://doi.org/10.1108/01409171211255948
Chen, C. F., & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29–35. https://doi.org/10.1016/j.tourman.2009.02.008
Chen, C. F., & Phou, S. (2013). A closer look at destination: Image, personality, relationship and loyalty. Tourism Management, 36, 269–278. https://doi.org/10.1016/j.tourman.2012.11.015
Chen, N., & Hsu, C. H. (2021). Tourist stereotype content: Dimensions and accessibility. Annals of Tourism Research, 89, 103212. https://doi.org/10.1016/j.annals.2021.103212
Chen, Y., & Li, X. R. (2018). Does a happy destination bring you happiness? Evidence from Swiss inbound tourism. Tourism Management, 65, 256–266. https://doi.org/10.1016/j.tourman.2017.10.009
Destari, F. (2017). Meningkatkan intention to revisit melalui keunikan jasa pariwisata dan destination image. J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia), 1(1), 44–58.
Government of Aceh. (2025). Tourism statistics of Aceh Province 2019–2023. Department of Tourism, Government of Aceh.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hapsari, R., Clemes, M., & Dean, D. (2016). The mediating role of perceived value on the relationship between service quality and customer satisfaction: Evidence from Indonesian Airline Passengers. Procedia Economics and Finance, 35, 388–395. https://doi.org/10.1016/S2212-5671(16)00048-4
Hasanah, U., & Abbas, A. (2023). Optimizing religious moderation through progressive Islamic education: a philosophical study. Tafahus: Jurnal Pengkajian Islam, 3(1), 98–115.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
Hsu, S. C., Lin, C. T., & Lee, C. (2017). Measuring the effect of outbound Chinese tourists’ travel decision-making through tourism destination image and travel safety and security. Journal of Information and Optimization Sciences, 38(3–4), 559–584. https://doi.org/10.1080/02522667.2016.1259854
Inkson, C., & Minnaert, L. (2022). Tourism management: An introduction. Sage.
Jin, N., Lee, H., & Lee, S. (2013). Event quality, perceived value, destination image, and behavioral intention of sports events: the case of IAAF world championship, Daegu, 2011. Asia Pacific Journal of Tourism Research, 18(8), 849–864. https://doi.org/10.1080/10941665.2012.711336
Kanwel, S., Lingqiang, Z., Asif, M., Hwang, J., Hussain, A., & Jameel, A. (2019). The influence of destination image on tourist loyalty and intention to visit: testing a multiple mediation approach. Sustainability, 11(22), 6401. https://doi.org/10.3390/su11226401
Keller, K. L. (2013). Strategic brand management (4th ed.). Pearson Education.
Kim, H., Lee, S., & Chon, K. (2013). The influence of destination image on tourists’ behavior. Tourism Management, 36, 269–278.
Lopes, S. D. F. (2011). Destination image: Origins, developments and implications. PASOS: Revista de Turismo y Patrimonio Cultural, 9(2), 305–315.
Luo, J. M., Kou, C. F., & Yang, J. (2025). Tourist attitude towards performing arts heritage: case study of Contonese opera in China. Cogent Social Sciences, 11(1), 2447395. https://doi.org/10.1080/23311886.2024.2447395
MacKenzie, S. B., & Lutz, R. J. (1989). An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of Marketing, 53(2), 48–65. https://doi.org/10.1177/002224298905300
Mursid, A., & Anoraga, P. (2022). Halal destination attributes and revisit intention: the role of destination attractiveness and perceived value. International Journal of Tourism Cities, 8(2), 513–528. https://doi.org/10.1108/IJTC-03-2021-0040
Nguyen, C. H., Nguyen, H. V., Doan, T. K., Nguyen, M. H., & Le, M. T. T. (2023). Viewing advertisements in social networks: the attitude-intention inconsistency revisited. Online Information Review, 47(7), 1248–1263. https://doi.org/10.1108/OIR-10-2021-0563
Pan, S., & Hsu, C. H. (2014). Framing tourism destination image: extension of stereotypes in and travel media. In S. Hanusch (Ed.), Travel journalism (pp. 60–80). Palgrave Macmillan. https://doi.org/10.1057/9781137325983_4
Qahri-Saremi, H., & Montazemi, A. R. (2019). Factors affecting the adoption of an electronic word of mouth message: a meta-analysis. Journal of Management Information Systems, 36(3), 969–1001. https://doi.org/10.1080/07421222.2019.1628936
Ryu, K., & Jang, S. S. (2007). The effect of environmental perceptions on behavioral intentions through emotions: the case of upscale restaurants. Journal of Hospitality & Tourism Research, 31(1), 56–72. https://doi.org/10.1177/1096348006295506
Sánchez, J., Callarisa, L., Rodríguez, R. M., & Moliner, M. A. (2006). Perceived value of the purchase of a tourism product. Tourism Management, 27(3), 394–409. https://doi.org/10.1016/j.tourman.2004.11.007
Setiawan, H., Shihab, M. S., Marwa, T., & Wahab, Z. (2020). Exploring linkage among experiential value, destination image, and intention to revisit in nature ourism. In 3rd Forum in Research, Science, and Technology (FIRST 2019) (pp. 127–132). Atlantis Press. https://doi.org/10.2991/assehr.k.200407.022
Shin, J., & Mattila, A. S. (2019). When organic food choices shape subsequent food choices: the interplay of gender and health consciousness. International Journal of Hospitality Management, 76, 94–101. https://doi.org/10.1016/j.ijhm.2018.04.008
Sholehuddin, M. S., Munjin, M., & Adinugraha, H. H. (2021). Islamic tradition and religious culture in halal tourism. IBDA: Jurnal Kajian Islam dan Budaya, 19(1), 79–100.
Sitepu, N. I., Syahrizal, T. M., Halim, H., Razaqi, H., & Zikran, G. (2023). Determining the intention to visit foreign tourists to Sabang, Aceh. In 2023 International Conference on Sustainable Islamic Business and Finance (pp. 251–255). IEEE. https://doi.org/10.1109/SIBF60067.2023.10380059.
Sitepu, N. I., Syahrizal, T. M., Halim, H., Razaqi, H., & Zikran, G. (2024). Strategies in increasing foreign tourist visits to halal destination. Journal of Accounting Research, Organization and Economics, 7(2), 188–201. https://doi.org/10.24815/jaroe.v7i2.35818
Suhartanto, D., Gan, C., Andrianto, T., Ismail, T. A. T., & Wibisono, N. (2021). Holistic tourist experience in halal tourism from Indonesian domestic tourists. Tourism Management Perspectives, 40, 100884. https://doi.org/10.1016/j.tmp.2021.100884
Trung, N. V. H., & Khalifa, G. S. (2019). Impact of destination image factors on revisit intentions of hotels’s international tourists in Ba Ria-Vung Tau (BR-VT) the mediating role of positive word of mouth. International Journal on Recent Trends in Business and Tourism, 3(2), 106–115. https://doi.org/10.31674/ijrtbt
Vanany, I., Soon, J. M., Maryani, A., & Wibawa, B. M. (2020). Determinants of halal-food consumption in Indonesia. Journal of Islamic Marketing, 11(2), 507–521. https://doi.org/10.1108/JIMA-09-2018-0177
Vargas-Sánchez, A., & Moral-Moral, M. (2019). Halal tourism: Literature review and experts’ view. Journal of Islamic Marketing, 11(3), 549–569. https://doi.org/10.1108/JIMA-04-2017-0039
Wahyono, Z., & Razak, M. A. A. (2020). Islamic tourism in Southeast Asia: the consept and its implementation. International Journal of Halal Research, 2(2), 90–105. https://doi.org/10.18517/ijhr.2.2.90-105.2020
Wang, X. W., Cao, Y. M., & Park, C. (2019). The relationship among community experience, community commitment, brand attitude, and purchase intention in social media. International Journal of Information Management, 49, 475–488. https://doi.org/10.1016/j.ijinfomgt.2019.07.018
Whang, H., Yong, S., & Ko, E. (2016). Pop culture, destination images, and visit intentions: theory and research on travel motivations of Chinese and Russian rourists. Journal of Business Research, 69(2), 631–641. https://doi.org/10.1016/j.jbusres.2015.06.020
Widyanto, H. A., & Sitohang, I. A. T. (2022). Muslim millennials’ purchase intention of halal-certified cosmetics and pharmaceutical product: the mediating effect of attitude. Journal of Islamic Marketing, 13(6), 1373–1394. https://doi.org/10.1108/JIMA-04-2020-0117
Wijaya, S., King, B., Alison, M., & Thu, H. N. (2017). Destination encounters with local food: the experience of international visitors in Indonesia. Tourism, Culture & Communication, 17(2), 79-91. https://doi.org/10.3727/109830417X14966810027526
Wijaya, S., Notoprasetio, S. K., Echarystio, Y. J., & Wibowo, Y. (2018). Restaurant management’s perspective on halal certification: an exploratory study in Surabaya, Indonesia. Sriwijaya International Journal of Dynamic Economics and Business, 2(2), 165–176. https://doi.org/10.29259/sijdeb.v2i2.165-176
Zhou, Z., Liu, Z., & Wang, G. (2024). Driving sustainable cultural heritage tourism in China through heritage building infromation modeling. Buildings, 14(10), 3120. https://doi.org/10.3390/buildings14103120
DOI: https://doi.org/10.17509/rief.v9i1.96994
Refbacks
- There are currently no refbacks.
Copyright (c) 2026 Teuku Muhammad Syahrizal
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This journal provides immediate open access to its content on the principle that makes research freely available to the public and supports a greater global exchange of knowledge.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 Internasional (CC BY-SA 4.0).