HUMAN RESOURCE ETHICS IN BUSINESS MANAGEMENT AT TOURIST DESTINATIONS
Abstract
This study aims to evaluate how the principles of human resource ethics are implemented in the management of tourism businesses in Yoboi Tourism Village, Jayapura Regency. As a community-managed tourist destination, Yoboi Village faces various challenges, particularly related to work professionalism, role distribution, and the application of ethical values in providing services to tourists. The research method used is qualitative with a descriptive approach, where data were collected through direct observation, in-depth interviews with tourism managers, local community members, and tourists, as well as analysis of related documents.
The findings show that HR ethics in Yoboi Tourism Village are reflected through the application of fairness in profit sharing, fulfillment of work responsibilities according to individual contributions, and a strong culture of mutual cooperation (gotong royong). However, challenges remain, such as the lack of formal training, the mismatch between externally provided training content and local needs, and the suboptimal implementation of professional service standards. In general, the implementation of HR ethics has a positive impact on tourist satisfaction, although further improvements are needed to support sustainable tourism management. This study recommends the need for training that is more aligned with local needs, enhanced collaboration among stakeholders, and the development of a more systematic code of work ethics.
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