Akselerasi Kinerja Pengelola Desa Melalui Kompetensi Digital dan Fleksibilitas Kerja pada Desa Wisata Berkembang
Abstract
This study aims to analyze the effect of perceived Digital Competence and Work Flexibility of the management on Visitor Satisfaction in Developing Tourism Villages, Riau Province. This study responds to the urgency of adaptive tourism management in facing the technological disruption era. Using an explanatory quantitative approach, data were collected through a survey of 200 public respondents who have visited tourism village sites in Riau. Data analysis was performed using multiple linear regression tests. The results show that digital competence in service and operational flexibility has a positive and significant effect on visitor satisfaction. These findings indicate that modern tourists highly value technology integration and agile services. The study implications emphasize the need for strengthening digital literacy and flexible service management in business education to enhance the competitiveness of regional tourism destinations.
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DOI: https://doi.org/10.17509/strategic.v26i1.97377
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