Vol 24, No 1 (2024)

Strategic

DOI: https://doi.org/10.17509/strategic.v24i1

Table of Contents

Articles

The Effect of Liquidity on Stock Prices (A Study of Financial Technology Companies Listed on NASDAQ)
Fennessa Sophia Agnes Mamangkey, Imas Purnamasari, Ratu Dintha Insyani Zukhruf Firdausi Sulaksana
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1-10
A Quantitative Study: Attitudinal Factor Halal Tourism Visit Intention through Short Video Based Social Media
Eka Septiarini, Lukni Burhanuddin Ahmad, Novi Susyani
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11-20
PENGARUH BRAND AUTHENTICITY TERHADAP BRAND LOVE (Studi pada Followers Fanpage Facebook Zara di Indonesia)
Neysyia Ramadhani Rizkia Khalid, Hari Mulyadi, Dita Amanah
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21-40
Disruption Change Management, Staff Development, and Employees Turnover Intention in Culinary Sector in Tashkent City, Uzbekistan
Mexriniso Shaymardanova, Aristanti Widyaningsih
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41-52
Meningkatkan Online Relationship Quality melalui E-Loyalty
Alifa Zalfa Fakhira, Lili Adi Wibowo, Puspo Dewi Dirgantari
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53-60
Pengaruh Customer Delight Terhadap Customer Loyalty Pada Pelanggan Burger King Bandung Indah Plaza Mall
Indah Indriani Kuswandari, Hari Mulyadi, Bambang Widjajanta
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61-74
Mengkaji Hubungan antara Kualitas Hubungan Merek dengan Loyalitas Merek: Studi Kasus Sariayu Martha Tilaar
Shella Novianti, Lili Adi Wibowo, Puspo Dewi Dirgantari
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75-82
Pengaruh Social Media Endorsement Credibility Terhadap Customer Based Brand Equity
Hari Meidiansyah, Ratih Hurriyati, Puspo Dewi Dirgantari
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83-90
Pengaruh Kemudahan Dan Kegunaan Terhadap Minat Menggunakan Fintech Lending
Mochamad Rezalul Fiqri, Bambang Widjajanta, Sulastri Sulastri
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91-100
PENGARUH PELATIHAN DAN KOMUNIKASI KERJA TERHADAP PRODUKTIVITAS PEGAWAI PT. NOVATEX RANCAEKEK BANDUNG
Asep Roy Anggara, Syamsul Hadi Senen, Dian Herdiana Utama
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101-116