Vol 24, No 2 (2024)

Strategic

DOI: https://doi.org/10.17509/strategic.v24i2

Table of Contents

Articles

Strategies to Increase Market Share and Awareness of Yogurt Business in Indonesia (Case Study on Yogurt Product X)
Theresya Amelia Prabowo, Liyandri Rasbina Tarigan
PDF
117-128
THE INFLUENCE OF STORYTELLING MARKETING AND CONSUMER EMOTION ON REPURCHASE INTENTION (Survey of Grabid TikTok Followers)
Dea Julia Anugrah, Dian H Utama, Dita Amanah
PDF
129-140
The Influence of User Generated Content and Celebrity Endorsement on Online Purchase Decisions of Instagram Followers in the Local Fashion Brand Industry
Muhamad Bayu Pramesta, Agus Rahayu, Puspo Dewi Dirgantari
PDF
141-174
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND EQUITY ON PURCHASE DECISION (Survey on Instagram Followers of Kopi Kenangan @kopikenangan.id)
Dea Nandika Putri, Hari Mulyadi, Dian H Utama
PDF
175-198
The Influence of Brand Image and Product Quality on Customer Loyalty
Nidda Haqqi Thayyibah, Ratih Hurriyati, Girang Razzati
PDF
199-214
The Influence of Hedonic Value and Brand Engagement on Willingness to Pay Premium Price on Instagram Followers of Fitlife Community
Mazaya Izzatur Rahim, Bambang Widjajanta, Puspo Dewi Dirgantari
PDF
215-242
The Influence of Electronic Service Quality on Electronic Customer Satisfaction Through Customer Value (Survey on InDrive Indonesia Application Users)
Andinna Putri Sutria, Ratih Hurriyati, Puspo Dewi Dirgantari
PDF
243-258
The Influence of Psychological Entrepreneurship on Entrepreneurial Intention (A Study on Grade XII Students of Online Business and Marketing at SMK Sangkuriang 1 Cimahi in the 2023/2024 Academic Year)
Pipit Febriyani Maryam, Dian Herdiana Utama, Sulastri Sulastri
PDF
259-270
THE INFLUENCE OF SOCIAL MEDIA CONTENT MARKETING AND PERCEIVED SERVICE QUALITY ON PURCHASE DECISION (Study on F&B Edtech X Customers in Indonesia)
Chitra Agustiany Mufidah, Bambang Widjajanta, Puspo Dewi Dirgantari
PDF
271-288
Pengaruh Kemudahan dan Kegunaan Terhadap Minat Menggunakan Fintech Lending
Mochamad Rezalul Fiqri, Bambang Widjajanta, Sulastri Sulastri
PDF
289-296