LITERASI INFORMASI MEDIA: Studi Kasus Manfaat Media Massa Terhadap Difusi Inovasi Pertanian di Kecamatan Singaparna Kabupaten Tasikmalaya

Hanny Hafiar, Lilis Puspitasari, Rully Khairul Anwar

Abstract


Abstract

Conseling is an advanced  activity of information dispersion aims to change the society’s attitude and behavior so as to accept and apply new ideas that have been presented. Changes in attitudes and behaviors of farmers in adopting innovation delivered is expected to improve the farmers’ ability so that the quality and quantity of production increase, which in turn help to improve their living standards. In addition, an innovation can be accepted by the society through several stages: awareness, interest, evaluation, trial, and adoption.

Keywords: mass media, innovation diffusion, counseling

Abstrak

Penyuluhan merupakan kegiatan lanjutan dari penyebaran informasi bertujuan untuk mengubah sikap dan perilaku masyarakat agar menerima dan menerapkan ide-ide baru yang telah disajikan. Perubahan sikap dan perilaku petani dalam mengadopsi inovasi yang disampaikan diharapkan dapat meningkatkan kemampuan petani sehingga kualitas dan kuantitas peningkatan produksi, yang pada gilirannya membantu untuk meningkatkan standar hidup mereka. Selain itu, inovasi dapat diterima oleh masyarakat melalui beberapa tahap: kesadaran, minat, evaluasi, percobaan, dan adopsi.

Kata kunci: media massa, difusi inovasi, konseling


Full Text:

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DOI: http://dx.doi.org/10.17509/edulib.v4i1.1170

DOI (Untitled): http://dx.doi.org/10.17509/edulib.v4i1.1170.g817

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