Camera Shooting Techniques in The Production of The Teaching Factory Kopi Profile Video at IPB Vocational School

Fauzul Adhim; Aceng Hidayat

doi:10.17509/edsence.v8i1.100073

Camera Shooting Techniques in The Production of The Teaching Factory Kopi Profile Video at IPB Vocational School

Fauzul Adhim, Aceng Hidayat

Abstract

This project was motivated by the lack of a profile video as a visual communication medium for the Coffee Teaching Factory at the Vocational School of IPB University. Consequently, information regarding its profile, activities, facilities, and advantages has not been effectively communicated. This project aimed to develop an informative and communicative profile video that represents the concepts of sustainability and traceability. The project employed the Multimedia Development Life Cycle (MDLC) method, consisting of concept, design, material collecting, assembly, testing, and distribution stages. The production process applied videography techniques, including shot composition, camera angles, and camera movements, to strengthen visual storytelling. The result is a 3–5-minute profile video presenting the coffee production process, student involvement, and industry collaboration. The findings indicate that the MDLC method and appropriate videography techniques contribute to the creation of a professional and informative profile video.

Keywords

video profile; mdlc; videography; coffee teaching factory; visual communication

Full Text:

PDF

References

Aurelia CA. (2024). Peran camera person dalam produksi film pendek "Terlambat". Tangerang Selatan (ID): Universitas Bina Sarana Informatika.

Azizah IN, Wirakusumah TK, Prastowo FAA. (2025). Penerapan teknik pengambilan gambar oleh director of photography dalam pembuatan video feature "Makanan yang Terselamatkan, Harapan yang Tersampaikan". Sewagati: Jurnal Pengabdian Masyarakat Indonesia. 4(2): 296-315.

Febriani R, Mustofa AA. (2024). Penggunaan videografi sebagai alat komunikasi alternatif dalam penyampaian informasi publik. Merdeka Indonesia Journal International. 4(1): 169–176.

Jaza IA, Darsiti. (2024). Implementasi multimedia development life cycle (MDLC) pada aplikasi media pembelajaran budaya Jawa Barat di Kompepar Giri Harja Jelekong. JATILIMA: Jurnal Multimedia dan Teknologi Informasi. 6(2):254–272.

Kinanti DA, Sjuchro DW, Wirakusumah TK. (2025). Implementasi teknik pengambilan gambar oleh director of photography pada produksi video feature "Silent Struggler: Searching For A Shoulder". Journal of Artificial Intelligence and Digital Business (RIGGS). 4(2): 5408-5418.

Kustiawan W, Siregar FK, Alwiyah S, Lubis RA, Gaja FZ, Pakpahan NS, Nurhayati. (2022). Komunikasi massa. Journal Analytica Islamica. 11(1):1–9.

Pohan DD, Fitria US. (2021). Jenis jenis komunikasi. Cybernetics: Journal Educational Research and Social Studies. 2(3): 29-37.

Rahmadina A, Komariah K, Yanto A. (2025). Penerapan unsur sinematografi oleh director of photography dalam pembuatan film dokumenter "Tanah dan Waktu". Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN). 6(2):3133–3152.

Ramadhani C, Harahap B, Syahputra D, Singarimbun RN, Haqki B. (2024). Analisis teknik pengambilan vidio cinematic dan proses editing menggunakan Filmora pada organisasi Pramuka SMAN 14 Medan. Jurnal Minfo Polgan. 13(1):883–892

DOI: https://doi.org/10.17509/edsence.v8i1.100073