Fitri Asti Pratiwi, Dian H Utama


Purpose - The purpose of this study is to see the description of brand communication, brand trust and brand loyalty

Design/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 107 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distribution

Findings - Based on the results of the research using descriptive analysis, the results obtained that brand communication in the quite high category, brand trust in the good category, and brand loyalty in the good category.

Originality/valueThe differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.


brand communication, brand trust, brand loyalty

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