OPTIMIZATION OF E-PROCUREMENT ADOPTION BY MSMES THROUGH TAM APPROACH

Wahyu Agung Adi Setiawan, Wawan Dhewanto

Abstract


The rapid development of digital technology has transformed various sectors globally, including small and medium enterprises (MSMEs). However, MSMEs in rural areas, such as Trenggalek Regency, often face significant challenges in adopting such technologies due to limited resources and infrastructure. This study aims to analyze the main obstacles in the adoption of digital platforms by MSMEs in Trenggalek Regency and their digital skills improvement strategies. The method used is a quantitative approach with data analysis using SmartPLS. The research sample consisted of 400 MSMEs in Trenggalek Regency. The results of the study indicate that the main obstacles in the adoption of digital platforms include lack of digital skills, inadequate IT infrastructure, and uncertainty regarding the benefits of using digital platforms. It was found that perceived usefulness (PU) and intention to use (IU) have a significant influence, perceived on ease of use (PEOU) and attitude towards behavior (ATB) have a significant influence. To increase adoption, it is necessary to improve digital training, IT infrastructure, and clear socialization of the benefits of digital platforms.

Keywords


Digital Platform Adoption, MSMEs, Digital Skills, IT Infrastructure, SmartPLS, Trenggalek Regency

References


Aduwo, E., Ibem, E., Uwakonye, O., Tunji-Olayeni, P., & Emmanuel K. Ayo-Vuaghan. (2016). Barriers to the uptake of E-procurement in the Nigerian building industry [Article]. Journal of Theoretical and Applied Information Technology, 133–134.

Alalwan, A. A., Dwivedi, Y. K., Rana, N. P., & Algharabat, R. (2018). Examining factors influencing Jordanian customers’ intentions and adoption of internet banking: Extending UTAUT2 with risk. Journal of Retailing and Consumer Services, 40, 125–138. http://dx.doi.org/10.1016/j.jretconser.2017.08.026

AlQudah, A.A., Al-Emran M., & Shaalan, K. (2021). Technology Acceptance in Healthcare: A systematic review. Applied Science, 11, 10537. https://doi.org/10.3390/app112210537.

Bouncken, R. B., Kraus, S., & Roig-Tierno, N. (2021). Knowledge- and innovation-based business models for future growth: digitalized business models and portfolio considerations. Review of Managerial Science, Springer, vol. 15(1), pages 1-14, January.

Brandon-Jones, A., Kauppi, K., (2018). Examining the antecedents of the technology acceptance model within e-procurement. In International Journal of Operations & Production Management (Vols. 38–1, pp. 22–42). https://doi.org/10.1108/IJOPM-06-2015-0346.

Brem, A., Viardot, E., & Nylund, P. A. (2021). Implications of the coronavirus (COVID-19) outbreak for innovation: Which technologies will improve our lives?. Journal of Technological Forecasting & Social Change, 163, 120451.

Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). Thousand Oaks, CA: Sage Publications.

Cohen, J. (1988). Statistical power analysis for the behavioral sciences (10th ed.). Lawrence Erlbaum Associates.

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.

DeLone, W. H., & McLean, E. R. (2020). Information Systems Success Measurement. Foundations and Trends® in Information Systems, 5(1), 1-85.

Eei, K. S., Husain, W., & Mustaffa, N. (2012). Survey on benefits and barriers of eprocurement: Malaysian SMEs perspective. International Journal on Advanced Science, Engineering and Information Technology, 2(6), 424-429.

Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50.

Gomber, P., Koch, J., & Siering, M. (2017). Digital Finance and FinTech: current research and future research directions, Journal of Business Economics, Springer, vol. 87(5), pages 537-580, July.

Govender, N. M., & Pretorius, M. (2015). A critical analysis of information and communications technology adoption: The strategy-as-practice perspective. Acta Commercii, 15(1). https://doi.org/10.4102/ac.v15i1.229.

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage Publications.

Jama, E. M., Mwanza, B. G., & Mwanaumo, E. M. (2024). E-procurement Adoption Barriers encountered by Small and Medium-sized Enterprises (SMEs) in the Republic of South Sudan. African Journal of Commercial Studies, 4(1), 48–68. https://doi.org/10.59413/ajocs/v4.i1.5

Kemenperin. (2020). Transformasi digital untuk UMKM Indonesia. Diakses dari https://www.kemenperin.go.id/

Kraus, S., Roig-Tierno, N., & Bouncken, R. B. (2019). Digital innovation and venturing: an introduction into the digitalization of entrepreneurship. Review of Managerial Science, 13(3), 519–528. https://doi.org/10.1007/s11846-019-00333-8.

Lee, I., & Shin, Y. J. (2018). Fintech: Ecosystem, business models, investment decisions, and challenges. Business Horizons, 61(1), 35-46.

Malhotra, N. K. (2010). Marketing Research: An Applied Orientation (6th ed.). Pearson Education.

Maruf, T. I., Manaf, N. H. B. A., Haque, A. K. M. A., & Maulan, S. B. (2021). Factors affecting attitudes towards using ride-sharing apps. International Journal of Business, Economics and Law, 25(2), 60-70. https://doi.org/10.5281/zenodo.13763494.

Ministry of Cooperatives and SMEs. (2021). Digital transformation among SMEs in Indonesia. Diakses dari https://kemenkopukm.go.id/

Ministry of Cooperatives and SMEs. (2022). Government initiatives and SME growth in Indonesia. Diakses dari https://kemenkopukm.go.id/

Nambisan, S., Lyytinen, K., Majchrzak, A., & Song, M. (2017). Digital Innovation Management: Reinventing Innovation Management Research in a Digital World. In MIS Quarterly, MIS Quarterly [Journal-article]. https://doi.org/10.25300/MISQ/2017/41:1.03

Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric Theory (3rd ed.). McGraw-Hill.

Venkatesh, V., & Bala, H. (2008). Technology acceptance model 3 and a research agenda on interventions. Decision Sciences, 39(2), 273-315.

Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425-478.




DOI: https://doi.org/10.17509/jbme.v10i3.77673

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Creative Commons License

Journal of Business Management Education (JBME)is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License

View My Stats