THE HALAL-NESS HOSPITALITY ON HALAL TOURISM, CASE STUDY OF HALAL RESTAURANT IN BANDUNG, INDONESIA
Abstract
ABSTRAK
Sejak 2015 Pariwisata Halal di Indonesia terus tumbuh dari ke-6 pada 2015, ke-3 pada 2017 dan tempat pertama pada 2019. Indonesia berfokus pada pengembangan pariwisata halal dengan menargetkan wisatawan Muslim internasional dan domestik termasuk standar sertifikat halal untuk industri restoran . Tujuan utama dari penelitian ini adalah untuk memahami keramahan halal pada implementasi pariwisata halal. Dua tujuan sekunder dari penelitian ini, pertama, untuk mengidentifikasi keramahan halal di restoran halal dan yang kedua untuk memahami persepsi manajemen dan wisatawan lokal tentang sertifikasi halal. Penelitian ini mengamati tiga sampel restoran di Bandung, Indonesia dan mewawancarai manajemen restoran dan wisatawan lokal selama Oktober - Desember 2017. Analisis konten berdasarkan tiga dimensi kualitas layanan yaitu atmosfer, kualitas makanan dan layanan digunakan. Akhirnya, penelitian ini mengungkapkan bahwa manajemen restoran lokal mengabaikan kualitas layanan halal, tetapi dianggap sangat penting untuk manajemen restoran rantai. Pelancong lokal menjelaskan bahwa sertifikat halal tidak penting untuk restoran lokal, tetapi suatu keharusan untuk restoran berantai. Nilai perusahaan dan diferensiasi produk adalah faktor kunci lain dari keramahtamahan halal untuk restoran halal.
Keywords: Atmosfir Halal, Halal-ness hospitality, Pengunjung Lokal, Restaurant Halal, Sertifikat Halal.
ABSTRACT
Since 2015 Halal Tourism In Indonesia continues to grow from 6th in 2015, to 3rd in 2017 and the first place in 2019. Indonesia focuses on developing halal tourism by targeting both international and domestic Muslim traveller including the standardized of the halal certificate for the restaurant Industry. The main aim of this research is to understand the Halal-ness hospitality on the implementation of halal tourism. Two secondary objectives of this research, firstly, to identify the Halal-ness hospitality on halal restaurant and secondly to understand the perception of the management and local traveller about halal certification. This study observes three sample restaurants in Bandung, Indonesia and interviews the restaurant management and local traveller during October – December 2017. Content analysis based on three dimensions of service quality i.e. atmosphere, quality of food and services were used. Finally, this study reveals that the local restaurant management ignored the quality of halal-ness services, but considered highly important for a chain restaurant management. The local traveller describes that halal certificates not crucial for local restaurants, but a must for chain restaurants. Corporates' value and differentiation of products were other key factors of the halal-ness hospitality for halal restaurants.
Keywords: Halal Restaurants, Local Travelers, Halal-ness hospitality, Halal Atmosphere, and Halal Certificate
Keywords
Full Text:
PDFReferences
Adam, Aulia (2019). Perang Dingin MUI dan BPJPH dalam Kasus Halal Control. (2019, 8 October). Retrieved From: https://tirto.id/perang-dingin-mui-dan-bpjph-dalam-kasus-halal-control-edYP
Ahmad, A N., Rahman, R.A., Othman, M., Fatimah, U., & Abidin, U.F.U.Z. (2017). Critical success factors affecting the implementation of halal food management systems : Perspective of halal executives, consultants and auditors. Food Control, 74, 70–78. https://doi.org/10.1016/j.foodcont.2016.11.031
Andriani, D., Khalikal, K.A., Aqmarina, L., Nurhayati, T., (2015). Laporan Akhir Kajian Pengembangan Wisata Syariah. (2017, 20 September). Retrieved from: http://www.kemenpar.go.id/userfiles/2015%20Kajian%20Pengembangan%20Wisata%20Syariah.pdf
Ariffin, H., Bibon, M., and Abdullah, R. (2012). Restaurant’s Atmospheric Elements: What the Customer Wants. Procedia – Social and Behavioral Sciences, 38, 380-387.
Artharini, Isyana (2016). Apakah kewenangan sertifikat halal dialihkan dari MUI ke Kementerian Agama. (2017, 20 September). http://www.bbc.com/indonesia/indonesia-38080372
Barber, N., Goodman, R. J., & Goh, B. K. (2011). International Journal of Hospitality Management Restaurant consumers repeat patronage : A service quality concern. International Journal of Hospitality Management, 30(2), 329–336. https://doi.org/10.1016/j.ijhm.2010.08.008
Battour, M., Ismail, M. N. and Battor, M. (2011), The impact of destination attributes on Muslim tourist's choice. Int. J. Tourism Res., 13: 527–540. doi:10.1002/jtr.824
Battour, M., & Ismail, M. N. (2016). Halal tourism : Concepts, practises , challenges and future. Tourism Management Perspective, 19, 150–154. https://doi.org/10.1016/j.tmp.2015.12.008
Biro Pusat Statistik (2010). Population by Region and Religion. (2017, 21 September). Retrieved From: http://sp2010.bps.go.id/index.php/site/tabel?tid=321
Biro Pusat Statistik (2012). Penduduk Indonesia menurut Provinsi Update 09 Juli 2012 (2017, 17 September). Retrieved From: https://www.bps.go.id/linkTabelStatis/view/id/1267
Biro Pusat Statistik Kota Bandung (2016a). Jumlah Penduduk dan Laju Pertumbuhan Penduduk di Kota Bandung 2011 - 2016 (2017, 17 September). Retrieved From: https://bandungkota.bps.go.id/linkTableDinamis/view/id/11
Biro Pusat Statistik Kota Bandung (2016b). Luas wilayah Kota Bandung menurut Kecamatan (2017, 17 September). Retrieved From: https://bandungkota.bps.go.id/linkTabelStatis/view/id/106
Darul-arqam.org (2017). What is Halal. (2017, 22 September). Retrieved from: http://www.darul-arqam.org.sg/what-is-islam/what-is-halal-food/
El-Gohary, H. (2016). Halal tourism, is it really Halal ? Tourism Management Perspective, 19, 124–130. https://doi.org/10.1016/j.tmp.2015.12.013
Halal Food Authority (2017). Definition of Halal. (2017, 22 September). Retrieved from: http://halalfoodauthority.com/faqs/definition-of-halal
HPA International (2017). Sejarah LPPOM MUI dan sertifikasi Halal di Indonesia. (2017, 20 September). Retrieved from: http://hpainternational.id/sejarah-lppom-mui-dan-sertifikasi-halal-di-indonesia/
Indonesia.travel (2016a). Indonesia Dominates World Halal Tourism Awards 2016 Winning 12 Top Categories. (2017, 20 September). Retrieved from: http://www.indonesia.travel/en/post/indonesia-dominates-world-halal-tourism-awards-2016-winning-12-top-categories
Indonesia.travel (2016b). Indonesia’s Halal Tourism Industry vie for World Halal Tourism Awards 2016. (2017, 20 September). Retrieved from: http://www.indonesia.travel/en/post/indonesia-s-halal-tourism-industry-vie-for-world-halal-tourism-awards-2016
Indonesia.travel (2017). Bandung Culinary. (2017, s1 September 2017). Retrieved from: http://www.indonesia.travel/en/destination/point-of-interest/bandung-culinary
Lin, I. and Mattila, A. (2010). Restaurant Servicescape, Service Encounter, and Perceived Congruency on Customers' Emotions and Satisfaction. Journal of Hospitality Marketing & Management, 19(8), 819-841.
Lipka, Micahel (2017. Muslims and Islam: Key findings in the U.S. and around the world
(2017, 18 September). Retrieved from: http://www.pewresearch.org/fact-tank/2017/08/09/muslims-and-islam-key-findings-in-the-u-s-and-around-the-world/
MasterCard and CrescentRating. (2015). Global Muslim Travel Index (GMTI) 2015. (2017, 09 september). Retrieved from: https://newsroom.mastercard.com/asia-pacific/files/2015/03/MasterCard-CrescentRating-Global-Muslim-Travel-Index-20151.pdf
MasterCard and CrescentRating. (2016). Global Muslim Travel Index (GMTI) 2016. (2017, 09 september). Retrieved from: https://newsroom.mastercard.com/asia-pacific/files/2016/03/Report-MasterCard-CrescentRating-Global-Muslim-Travel-Index-2016.pdf
MasterCard and CrescentRating. (2017). Global Muslim Travel Index (GMTI) 2017. (2017, 09 september (Retrieved from) https://newsroom.mastercard.com/asia-pacific/files/2017/05/Report-Mastercard-CrescentRating-GMTI-2017-20mb.pdf
MasterCard and CrescentRating. (2019). Global Muslim Travel Index (GMTI) 2019. Access on 01 October 2019. Retrieved from: https://www.crescentrating.com/download/thankyou.html?file=hJGfOCBy_20190406_MC-CR_GMTI_2019_Interactive.pdf
Noorhayati, S.M (2015). Sejarah Turunya Al-Qur’an (melacak akar historis turunnya Al-Qur’an). E-Jurnal STAIN Sorong. Vol 7, No.1 (2017, 18 September). Retreieved from: https://www.google.co.id/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&ved=0ahUKEwiSg6Kjn63WAhWKsY8KHbR7BB8QFggwMAE&url=http%3A%2F%2Fe-jurnal.stain-sorong.ac.id%2Findex.php%2FTasamuh%2Farticle%2Fdownload%2F77%2F52&usg=AFQjCNH5nSbQcmkk3nXaxAGSRz9K0w4JFQ
Parasuraman, A., Zeithaml, V, and Berry, L. (1988). Servqual: A Multiple-Item Scale For Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1), 12-40.
Pecotic, M., Bazdan, V., & Samardžija, J. (2014). Interior Design in Restaurants as a Factor Influencing Customer Satisfaction, 4, 10–14.
Shen, Huawen (2015), Critical success factors for leading Hotel brands in Asia: A case study of Banyan Tree. International Journal of Marketing Studies, Vol.7, No.3. Canadian Center of Science and Education.
Tempo (2012). Hanya 20 restaurant di Bandung yang bersertifikat halal. (2017, 20 September). Retrieved from: https://m.tempo.co/read/news/2012/07/26/058419516/hanya-20-restoran-di-bandung-bersertifikasi-halal
Tan, Q., Oriade, A., & Fallon, P. (2014). Service quality and customer satisfaction in chinese fast food sector : a proposal for cffrserv, 2(1), 30–53.
Tempo.com (2012). Hanya 20 restoran di Bandung yang bersertifikat halal. (2017, 24 September). Retrieved from: https://nasional.tempo.co/read/419516/hanya-20-restoran-di-bandung-bersertifikasi-halal
Tripadvisor (2017). Halal restaurants in Bandung. (2017, 10 September). Retrieved from: https://www.tripadvisor.com.ph/Restaurants-g297704-Bandung_West_Java_Java.html
Undang – Undang No.3 tahun 2014 (2014). Tentang jaminan Produk Halal. (2017, 20 September). Retrieved from: https://www.google.co.id/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwijp5L8sr_WAhWLLI8KHfaOCkEQFggnMAA&url=http%3A%2F%2Fjdih.pom.go.id%2Fshowpdf.php%3Fu%3DhjKsSKV7aeoli5NA6G3lbmnDw%252FFTC%252FJdg%252BAguxYDBI4%253D&usg=AFQjCNFbM6d25tSIJLg-0vSMAYLRbsHP6w
United Nation World Tourism Organizatin (2012). Global Report on food Tourism, UNWTO, Madrid.
United Nation World Tourism Organization (2017a), Contribution of islamic Culture and its impact on the Asian Tourism Market, UNWTO, Madrid.
United Nation World Tourism Organization (2017b), Affiliate Members Report, Volume sixteen – second global report on Gastronomy Tourism, UNWTO, Madrid.
Worldometers (2017). Asia Population (live). (2017, 21 September). Retrieved from: http://www.worldometers.info/world-population/asia-population/
DOI: https://doi.org/10.17509/jithor.v2i2.21001
Refbacks
- There are currently no refbacks.
eISSN : 2654-4687
pISSN : 2654-3893
This work is licensed under Creative Commons Attribution-ShareAlike 4.0 International License