Influence of CHSE Certification in Shaping Guest’s Protection Motivation Appraisals and Intention to Stay

Redha Widarsyah, Made Handijaya, Jovanie Tuguinay

Abstract


ABSTRACT

This research article aims to examine Indonesian hotel guests’ appraisal toward their intention to stay at CHSE-certified Hotels in Indonesia. The Indonesian Government introduced the Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) certification to ensure the. Three years after its first implementation in 2020, there has been very limited understanding of the influence of CHSE certification on guests’ behavior, and protection and motivations perceptions. Drawing from the Protection Motivation Theory, this research aims to examine the influence of CHSE certification on guests’ protection- motivation attitudes, and their intention to stay in CHSE-certified hotels. Analyzing a sample of 370 online survey responses generated through Populix, hypothesis testing found that guests’ perceived severity, self-efficacy, and response cost significantly and positively influenced their intention to stay. Results imply that the implementation of CHSE certification has increased guests’ awareness of the severity of Covid-19’s effects on public health. Additionally, the certification encourages guest protection (self-efficacy) and abides by the suggested and required protocols (response cost). Practical and research implications and future research suggestions of the study are discussed.

ABSTRAK

Artikel riset ini bertujuan untuk meneliti penilaian psikologis tamu hotel Indonesia terhadap perilaku intensi dia untuk tinggal di Hotel  bersertifikasi CHSE di Indonesia. Pemerintah Indonesia memperkenalkan sertifikasi Kebersihan, Kesehatan, Keselamatan, dan Kelestarian Lingkungan (CHSE) untuk memastikan keamanan kesehatan masyarakat dan keselamatan perusahaan pariwisata, termasuk akomodasi, untuk beroperasi. Tiga tahun setelah penerapannya yang pertama, masih terdapat pemahaman yang terbatas mengenai pengaruh sertifikasi CHSE terhadap perilaku tamu, serta persepsi perlindungan dan motivasi. Berdasarkan Teori Motivasi Perlindungan, penelitian ini bertujuan untuk menguji pengaruh sertifikasi CHSE terhadap sikap motivasi perlindungan para tamu, dan niat mereka untuk menginap di hotel bersertifikat CHSE. Menganalisis sampel dari 370 tanggapan survei online yang dihasilkan melalui Populix, pengujian hipotesis menemukan bahwa tingkat keparahan yang dirasakan tamu, efikasi diri, dan biaya respons secara signifikan dan positif mempengaruhi niat mereka untuk menginap. Hasil penelitian ini menyiratkan bahwa penerapan sertifikasi CHSE telah meningkatkan kesadaran para tamu akan tingkat keparahan dampak Covid-19 terhadap kesehatan masyarakat. Selain itu, sertifikasi ini mendorong perlindungan tamu (self-efficacy) dan mematuhi protokol yang disarankan dan diwajibkan (response cost). Implikasi praktis dan penelitian serta saran penelitian di masa depan dari penelitian ini juga dibahas.


Keywords


CHSE, Protection Motivation, Indonesia, Pandemic, Hotel

Full Text:

PDF

References


Ali, F., Harris, K. J., & Ryu, K. (2019). Consumers’ return intentions towards a restaurant with foodborne illness outbreaks: Differences across restaurant type and consumers’ dining frequency. Food Control, 98, 424–430.

Almanza, B. A. (2019). What Disgusts Consumers in the Hospitality Industry: The Consumer Reaction to Environmental Contamination Model. Journal of Hospitality & Tourism Research, 43(6), 767–782.

Avichena, I., Mahadewi, N. M. E., & Murdana, I. K. (2021). IMPLEMENTASI PROTOKOL KESEHATAN BERBASIS CHSE PADA ERA NEW NORMAL DI INDONESIA TOURISM DEVELOPMENT CORPORATION THE NUSA DUA BALI. Tulisan Ilmiah Pariwisata (TULIP), 4(1), 32-41.

Byrd, K., Her, E., Fan, A., Liu, Y., & Leitch, S. (2022). Consumers’ threat and coping appraisals of in-restaurant dining during a pandemic – The moderating roles of conflicting information and trust-in-science and scientists. International Journal of Hospitality Management, 103, 103186.

Choi, J., Nelson, D., & Almanza, B. (2019). Food safety risk for restaurant management: Use of restaurant health inspection report to predict consumers’ behavioral intention. Journal of Risk Research, 22(11), 1443–1457.

Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1–4.

Fan, A., Kline, S. F., Liu, Y., & Byrd, K. (2022). Consumers’ lodging intentions during a pandemic: Empirical insights for crisis management practices based on protection motivation theory and expectancy theory. International Journal of Contemporary Hospitality Management, 34(4), 1290–1311.

Fisher, J. J., Almanza, B. A., Behnke, C., Nelson, D. C., & Neal, J. (2018). Norovirus on cruise ships: Motivation for handwashing? International Journal of Hospitality Management, 75, 10–17.

Floyd, D. L., Prentice-Dunn, S., & Rogers, R. W. (2000). A meta-analysis of research on protection motivation theory. Journal of Applied Social Psychology, 30(2), 407–429.

Hsieh, Y. J., Chen, Y.-L., & Wang, Y.-C. (2021). Government and social trust vs. hotel response efficacy: A protection motivation perspective on hotel stay intention during the COVID-19 pandemic. International Journal of Hospitality Management, 97, 102991.

Illiyyina, I., Rahmi, F. A., Lesmana, R. H., & Kriswibowo, A. (2021). Analysis of Public Trust toward Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) Certification Policy in Surabaya City. Journal of Local Government Issues, 4(2), 121–135.

Kim, J., Yang, K., Min, J., & White, B. (2022). Hope, fear, and consumer behavioral change amid COVID‐19: Application of protection motivation theory. International Journal of Consumer Studies, 46(2), 558–574.

Kim, T. J., Almanza, B., & Ma, J. (2021). Do restaurant managers, consumers, and inspectors have the same understanding of restaurant inspections? Journal of Foodservice Business Research, 25(4), 377-395.

Knight, A. J., Worosz, M. R., & Todd, E. C. D. (2007). Serving food safety: Consumer perceptions of food safety at restaurants. International Journal of Contemporary Hospitality Management, 19(6), 476–484. https://doi.org/10.1108/09596110710775138

Milne, S., Sheeran, P., & Orbell, S. (2000). Prediction and intervention in health-related behavior: A meta-analytic review of protection motivation theory. Journal of Applied Social Psychology, 30(1), 106–143.

Nazneen, S., Xu, H., Din, N. U., & Karim, R. (2021). Perceived COVID-19 impacts and travel avoidance: Application of protection motivation theory. Tourism Review, 77(2), 471–483.

Rogers, R. W. (1975). A protection motivation theory of fear appeals and attitude change1. The Journal of Psychology, 91(1), 93–114.

Wang, J., Liu-Lastres, B., Ritchie, B. W., & Mills, D. J. (2019). Travellers’ self-protections against health risks: An application of the full Protection Motivation Theory. Annals of Tourism Research, 78, 102743.

Worsfold, D. (2006). Eating out: Consumer perceptions of food safety. International Journal of Environmental Health Research, 16(03), 219–229.

Zheng, D., Luo, Q., & Ritchie, B. W. (2021). Afraid to travel after COVID-19? Self-protection, coping and resilience against pandemic ‘travel fear’. Tourism Management, 83, 1-13.




DOI: https://doi.org/10.17509/jithor.v6i2.62010

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

eISSN : 2654-4687

pISSN : 2654-3893

This work is licensed under Creative Commons Attribution-ShareAlike 4.0 International License

Visit My Stat