The Effect of Products and Services on The Intention to Revisit Coastal Tourism Destinations in Madura Island

Dian Eswin Wijayanti, Moh. Wahyudi Priyanto, Nor Qomariyah, Isdiana Suprapti

Abstract


Tourism is a strategic sector that has a multiplier effect on other sectors, including reducing poverty and increasing the income of residents around the destination. This is evidenced by the increase in the country's foreign exchange. Its potential must be maximized by making destinations friendly and comfortable for tourists, to create satisfaction and good experiences that lead to revisit. There is a strong hypothesis about the role of tourist destination products and services in increasing tourist satisfaction. Therefore, this research aims to explore the effect of destination products and services on tourists' intention to revisit. Using convenience sampling techniques, 89 tourists from Batu Kerbuy Beach, Pamekasan and Telaga Biru Beach, Bangkalan were interviewed. We found that tourists were dissatisfied with 4 types of products and services, namely service; cleanliness of service employees; courtesy of service employees; and available public transportation. Meanwhile, perception of accommodation and food and drink quality varied (there was no dominant perception). This needs to be resolved because ordered probit regression analysis shows that products and services (facilities) were found to have a positive effect on tourists' intention to revisit. In addition, age, income, fulfillment of needs, and assessment of destinations that are worth it have a positive effect on tourist intentions. This paper can be a scientific consideration for local governments to make policies. 


Keywords


products and services; coastal destinations; intention to revisit

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DOI: https://doi.org/10.17509/jithor.v7i1.62932

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