EDITORIAL TEAM
ARTICLE TEMPLATE
AIMS & SCOPE
PUBLICATION ETHICS
PEER REVIEW PROCESS
OPEN ACCESS POLICYThe glamping experience through Generation Z’s eyes: A study in Pancasari Tourism Village
Abstract
Abstract
Glamping (glamorous camping) has emerged as a growing tourism trend that combines the comfort of modern amenities with the beauty of natural surroundings. In Bali, Pancasari Tourism Village in Buleleng Regency is developing glamping as a community-based tourism product to attract new market segments. Understanding Generation Z’s perceptions is crucial, as this generation born between 1997 and 2012 values authenticity, digital connectivity, and personalized experiences. However, limited research has examined their views on glamping within community-based tourism settings. This study explores Generation Z’s perceptions of glamping services in Pancasari Tourism Village, focusing on service quality, hospitality experiences, and lifestyle alignment. Using a qualitative phenomenological approach supported by sentiment analysis of survey data, findings reveal that while the site effectively delivers aesthetic appeal through its atmosphere, cool climate, and scenic views, it falls short in providing reliable infrastructure. Negative sentiments are dominated by issues related to facilities, Wi-Fi, and toilets, indicating critical maintenance and utility shortcomings. The overall positive sentiment of only 60% suggests that visual appeal alone cannot compensate for functional deficiencies. To enhance guest satisfaction and sustain growth, Pancasari Tourism Village must prioritize improvements in infrastructure and service reliability to align the physical experience with its strong brand image.
Abstrak
Glamping (glamorous camping) telah menjadi tren pariwisata yang semakin berkembang, menggabungkan kenyamanan modern dengan keindahan alam. Di Bali, Desa Wisata Pancasari yang terletak di Kabupaten Buleleng tengah mengembangkan glamping sebagai produk pariwisata berbasis masyarakat untuk menarik segmen pasar baru. Memahami persepsi Generasi Z menjadi hal yang penting, karena generasi yang lahir antara tahun 1997 hingga 2012 ini menghargai keaslian, konektivitas digital, dan pengalaman yang bersifat personal. Namun, penelitian mengenai pandangan mereka terhadap glamping dalam konteks pariwisata berbasis masyarakat masih terbatas. Penelitian ini bertujuan untuk mengeksplorasi persepsi Generasi Z terhadap layanan glamping di Desa Wisata Pancasari, dengan fokus pada kualitas layanan, pengalaman keramahtamahan, dan kesesuaian dengan gaya hidup. Pendekatan kualitatif fenomenologis digunakan, didukung oleh analisis sentimen dari data survei. Hasil penelitian menunjukkan bahwa meskipun destinasi ini berhasil menghadirkan daya tarik estetika melalui suasana, iklim sejuk, dan pemandangan indah, namun masih lemah dalam penyediaan infrastruktur yang memadai. Sentimen negatif banyak muncul terkait fasilitas, Wi-Fi, dan toilet, yang mengindikasikan adanya permasalahan pemeliharaan dan utilitas dasar. Dengan tingkat sentimen positif hanya sebesar 60%, daya tarik visual belum mampu menutupi kekurangan fungsional. Untuk meningkatkan kepuasan wisatawan dan menjaga keberlanjutan, Desa Wisata Pancasari perlu memprioritaskan perbaikan infrastruktur dan keandalan layanan agar pengalaman wisata sesuai dengan citra merek yang kuat.
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Adnyana, I. M. S., Wiartha, N. G. M., Septiviari, A. A. I. M., Saputra, I. N. G. A. J., & Launingtia, I. G. A. N. (2024). Dynamics of Local Communities Through the Transformation of Agriculture to The Camping Sector in Pancasari Village, Buleleng, Bali. Global International Journal of Innovative Research, 2(8), 1718–1733. https://doi.org/10.59613/global.v2i8.259
Adyatma, P., Priliani, N. L. D., Kartini, L. P., Pitanatri, P. D. S., & Swandewi, N. K. (2025). Leveraging Hotel Reviews for Indirect Distribution Strategies: Insightsfrom Badung Regency. Journal of Distribution Science, 23(6), 43–52.
Ayvaz-Çavdaroğlu, N., Iyanna, S., & Foster, M. (2024). Smart service quality in hospitality – A quantitative assessment using MCDM and clustering methods. International Journal of Hospitality Management, 123, 103931. https://doi.org/10.1016/j.ijhm.2024.103931
Brochado, A., & Fernando. (2019). What makes a glamping experience great? Journal of Hospitality and Tourism Technology, 10(1), 15–27. https://doi.org/10.1108/JHTT-06-2017-0039
Brochado, A., & Pereira, C. (2017). Comfortable experiences in nature accommodation: Perceived service quality in Glamping. Journal of Outdoor Recreation and Tourism, 17, 77–83. https://doi.org/10.1016/j.jort.2017.01.005
Craig, C. A., & Karabas, I. (2021). Glamping after the coronavirus pandemic. Tourism and Hospitality Research, 21(2), 251–256. https://doi.org/10.1177/1467358421993864
Diwyarthi, N. D. M. S., Ariasri, N. R., & Darmiati, M. (2025). Tourism Satisfaction Analysis in Bali’s Glamping as Tourism Packages: Women Solo Traveller’s Perspective. TOBA (Journal of Tourism, Hospitality and Destination), 4(3), 299–304. https://doi.org/10.55123/toba.v4i3.6159
Farid, A., & Sampor, A. (2025). The Influence of Service Quality and Customer Satisfaction on Customer Loyalty at O’Mind Coffee and Eatery. Journal of Economic Sharia Law and Business Studies, 4(2), 73–84. www.stismu.ac.id
Fu, M., Fraser, B., & Arcodia, C. (2024). Digital natives on the rise: A systematic literature review on generation Z’s engagement with RAISA technologies in hospitality services. International Journal of Hospitality Management, 122, 103885. https://doi.org/10.1016/j.ijhm.2024.103885
Gupta, V., & Matatolu, I. (2025). Natural soundscapes and satisfaction: unpacking the affective and cognitive drivers of tourist loyalty in nature-based tourist destinations. Journal of Ecotourism, 1–24. https://doi.org/10.1080/14724049.2025.2519157
Hapsari, R., Hussein, A. S., Ghofar, A., & Hanafiah, M. H. (2024). From first visit to forever fans: crafting customer loyalty in glamping through experience quality and engagement. Cogent Business and Management, 11(1). https://doi.org/10.1080/23311975.2024.2416938
Hussain, S., Ahonen, V., Karasu, T., & Leviäkangas, P. (2023). Sustainability of smart rural mobility and tourism: A key performance indicators-based approach. Technology in Society, 74, 102287. https://doi.org/10.1016/j.techsoc.2023.102287
Hussein, D. M. E.-D. M. (2016). Analyzing Scientific Papers Based on Sentiment Analysis. Cairo University, January, 94. https://doi.org/10.13140/RG.2.1.2222.6328
Minazzi, R., & Grechi, D. (2025). Exploring Gen Z Sustainable Behavior in the Hospitality Industry. Administrative Sciences, 15(7). https://doi.org/10.3390/admsci15070266
Nazli, M., & Onder, B. (2025). Sustainable consumption and production in tourism: case of an emerging economy. Tourism Recreation Research, 1–12. https://doi.org/10.1080/02508281.2025.2498976
Pernecky, T., & Faisal, A. (2025). Progress or Regress in Phenomenological Research in Tourism? An Epistemological Assessment of Bibliometric Analysis and Visualization Tools. Journal of Hospitality and Tourism Research, 49(5), 866–876. https://doi.org/10.1177/10963480241305746
Priliani, N. L. D., Kartini, L. P., Adyatma, P., Pitanatri, P. D. S., & Pitanatri, M. U. (2025). Workforce woman empowerment: Transforming challenges into opportunities in Karma Royal Bali as a timeshare hotel. Journal of Tourism, Culinary, and Entrepreneurship (JTCE), 5(1), 72–82. https://doi.org/10.37715/jtce.v5i1.5167
Rathjens, B., Gunden, N., Zhang, L., Jain, G., & Law, R. (2025). A Systematic Review of Contactless Technologies Research in Hospitality and Tourism During the COVID-Pandemic. Journal of Hospitality & Tourism Research, 49(2), 351–365. https://doi.org/10.1177/10963480231191192
Seyfi, S., Vo-Thanh, T., & Zaman, M. (2024). Hospitality in the age of Gen Z: a critical reflection on evolving customer and workforce expectations. International Journal of Contemporary Hospitality Management, 36(13), 118–134. https://doi.org/10.1108/IJCHM-01-2024-0035
Sutrisna, S., Limakrisna, N., & Hidayat, R. (2023). the Effect of Price and Ewom Toward Customer Value and the Implication To Custumer Loyalty in Kings’ Coffee Store. Strategic Management Business Journal, 3(01), 165–173. https://doi.org/10.55751/smbj.v3i01.59
Taber, K. S. (2018). The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education. Research in Science Education, 48(6), 1273–1296. https://doi.org/10.1007/s11165-016-9602-2
Wang, W., & Iahad, N. A. (2025). Gen Z and Social Media: Shaping Tourism and Hospitality Behavior: A Thematic and Bibliometric Review. International Journal of Academic Research in Business and Social Sciences, 15(6), 918–936. https://doi.org/10.6007/ijarbss/v15-i6/25602
Xiong, W., Huang, M., Okumus, B., & Fan, F. (2024). Exploring a structured framework for camping sleep experience. Journal of Outdoor Recreation and Tourism, 48, 100831. https://doi.org/10.1016/j.jort.2024.100831
Zahra, A. R., Agni, A., Juhar, S., & Firmansyah, M. F. (2024). 958-965_14813. 958–965.
Zahra, P. M. (2025). Industrial Psychology , Vol 51. 51, 1–9.
Zhafarini, G., Saefullah, K., & ... (2025). Tren Glamping dalam Berbagai Perspektif sebagai Aktivitas Pariwisata Berbasis Alam: Sebuah Kajian Literatur. TOBA: Journal of Tourism …, 4(3), 233–245. https://doi.org/10.55123/toba.v4i3.6125
Zhafarini, G., Saefullah, K., & Winoto, Y. (2025). The Sustainable Glamping Experiencescape: Exploring Visitor Experience and Environmental Awareness. Eduvest - Journal of Universal Studies, 5(9), 11435–11446. https://doi.org/10.59188/eduvest.v5i9.52127
DOI: https://doi.org/10.17509/jithor.v9i1.91700
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