Innovation, Initiative, and Risk-Taking Courage as the Key to Success in Starting and Managing a Business

Dinda Fadia, Risbon Sianturi, Ineu Agustin, Nurwati Fauziah

Abstract


This article discusses the role of innovation, proactivity, and risk-taking courage as key factors in building and managing a business in the midst of the challenges of the era of globalization and increasingly fierce economic competition. Using a case study of AFD Collection, a fashion business that successfully survived and thrived during the COVID-19 pandemic, this article reviews how implementing product innovation, digital marketing strategies, and adapting to market changes can support business continuity and growth. In addition, this article also explores the importance of effective human resource management, optimization of digital technology to improve operational efficiency, and careful planning in dealing with market dynamics. The findings in this article provide strategic insights and practical advice for entrepreneurs, especially in the face of uncertainty and challenges in volatile global markets, so as to strengthen their position in the face of uncertainty and challenges.


Keywords


Innovation; Proactivity; Entrepreneurship; Digital Marketing; Business Strategy.

Full Text:

PDF

References


Apriyani, Y., Hajarudin, H., Saefullah, A., Agustina, I., Tahang, M., Rahayu, S. D.,Krisanti, I., & Kusuma, M. S. A. (2024). Faktor-Faktor Yang MempengaruhiKepuasan Masyarakat Dalam Program Jaklingko. Jurnal Mahasiswa Kreatif,2(2), 01–13. https://doi.org/10.59581/jmk- widyakarya.v2i2.2879

Ardiansyah, T. (2020). Kreativitas dan inovasi dalam berwirausaha. Jurnal Usaha, 1(2), 19-25.

Badan Pusat Statistik (BPS). (2021). Tingkat Pengangguran Terbuka (TPT). Bps.Go.Id, 19(37), https://www.bps.go.id/pressrelease/2021/05/05/1815.

Cemosa, C., & Soelaiman, L. (2020). Pengaruh kreativitas, proaktif dan otonomi terhadap kinerja usaha makanan dan minuman. Jurnal Manajerial dan Kewirausahaan, 2(4), 889-896.

Djodjobo, C. V., & Tawas, H. N. (2014). Pengaruh orientasi kewirausahaan, inovasi produk, dan keunggulan bersaing terhadap kinerja pemasaran usaha nasi kuning di kota Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 2(3).

Gaffar, V., Koeswandi, T., & Suhud, U. (2022). HAS THE COVID-19 PANDEMIC ACCELERATED THE DIGITAL TRANSFORMATION OF MICRO, SMALL AND MEDIUM-SIZED ENTERPRISES IN INDONESIA?. Teorija in praksa, 59(3).

Gunday, G., Ulusoy, G., Kilic, K., & Alpkan, L. (2011). Effects of innovation types on firm performance. International Journal of Production Economics, 133(2), 662-676.

Hartono, R., Sudiarjo, A., & Supriatman, A. (2024). Pemanfaatan Social Media Marketing Untuk Pemasaran Digital Bagi UMKM Tanaman Hias. PROFICIO, 5(1), 582-587.

Kinanti, A. R. (2024). Bisnis Online sebagai Pengembangan Ketahanan Sosial Ekonomi SeteBisnis Online sebagai Pengembangan Ketahanan Sosial Ekonomi Setelah Pandemi COVID- 19 (Studi Kasus Bonassa Collection Gresik) lah Pandemi COVID-19 (Studi Kasus Bonassa Collection Gresik). Jurnal Bisnis Indonesia, 15(1).

Koeswandi, T., Rahayu, A., & Budiman, A. (2021, September). What to do after Covid-19? The market intermediary model to Indonesian social entrepreneurs. In 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) (pp. 665-669). Atlantis Press.

Koeswandi, T., Gaffar, V., Wibowo, L., Andriana, D., & Primaskara, E. (2025). Characteristics or strategy? The moderating role of market knowledge in shaping SMEs’ international marketing decisions. Jurnal Riset Bisnis dan Manajemen, 18(1), 200–213.

Lestari, M., Koeswandi, T. A. L., & Nurfitriya, M. (2022). Analysis of The Role of Social Enterprise Studio Dapur in Poverty Alleviation in Tasikmalaya Regency. A Social Science and Entrepreneurship Journal, 2(1), 5-10.

Mubarok, M. L., Koeswandi, T. A. L., & Nurfitriya, M. The Implementation MuluMile’s Social Activities Program “I Want to Be” in creating Community Development. (2022). A Social Science and Entrepreneurship Journal, 1(2), 49-52.

Pebriani, A., Nurfitriya, M., & Koeswandi, T. A. L. (2022). Social Business Strategy Analysis of Canvas Model (SBMC) Souvenir Bamboo Tasik (Sobat Asik) in Pandemic Time. A Social Science and Entrepreneurship Journal, 3(2), 48-53.

Putra, M. R. P. N., & Irbayuni, S. (2024). MSMEs Development of The Minahasa Spice House Through Re-Branding, Logos And Digital Marketing: Pengembangan UMKM Rumah Rempah Minahasa Melalui Re-Branding, Logo dan Digital Marketing. JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat), 8(3), 47-52.

Raco, J. (2018). Metode penelitian kualitatif: jenis, karakteristik dan keunggulannya.

Riyanto, K., & Heriyanti, S. S. (2024). Optimalisasi Kinerja UMKM: Mengurai Peran Strategis Pelatihan Kewirausahaan dan Inovasi Produk. GLOBAL: Jurnal Lentera BITEP, 2(04), 123-131.

Saefullah, A., Radjawane, L. E., Sutrisno, E., Santoso, A., & Kuraesin, A. D. (2023). Access through road in Pahing Hamlet, Sukadana Village, Kuningan Regencyas a means of improving the community’s economy. International Journal ofFinancial, Accounting, and Management,5(3.1), Article 3.1. https://doi.org/10.35912/ijfam.v5i3.1.1929

Saefullah, A., Sutiharni, Indriyani, Nurhidayati, Budyartati, S., & Marhawati. (2024).Bimbingan Teknis Penyusunan Proposal Hibah Penelitian dan Pengabdian diLLDIKTI Wilayah 3 Jakarta. Jurnal Pengabdian Multidisiplin, 4(1), Article 1. https://doi.org/10.51214/00202404899000

Sunarto, L. R. P., & Muhid, A. (2022). Pengaruh Pemberdayaan Psikologis Terhadap Perilaku Proaktif Karyawan Start-up: Literature Review. Jurnal Psikologi: Jurnal Ilmiah Fakultas Psikologi Universitas Yudharta Pasuruan, 9(1), 64-78.

Sutariyono, S., Firdaus, A., Arda, D. P., Noor, M. A., Siregar, F., Tafsiruddin, M., Rahmi,C., Saputri, H., Tahang, M., Saefullah, A., Permatasari, D. I., & Misbah, I. (2020).Pemantapan Sumber Daya Manusia (SDM) dalam Peningkatan KesejahteraanMasyarakat Pengelola Sampah di Pasar Ciputat. Jurnal PengabdianMasyarakatNusantara,2(2) Article2. https://doi.org/10.57214/pengabmas.v2i2.519

Tafsiruddin, M., Saefullah, A., Noor, M. A., Syafran, S., & Nurhakim, R. (2024).Consumer perceptions of product and service quality; a case study of ASPhotography’s management information system. Jurnal Mantik, 8(1), Article 1.https://doi.org/10.35335/mantik.v8i1.5000

Tohiroh, T., Firdaus, A., Saksana, J. C., Firmansyah, F., Ramayanti, P. N., Rahmi, C.,Tafsiruddin, M., Hidayatullah, S., Ar, R., Tahang, M., Saefullah, A., Fariha, H.,Anam, K., & Islah, M. (2021). Edukasi Ketrampilan, Minat dan Bakat untukMeningkatkan Perekonomian Generasi Bangsa di Pondok Pesantren BaitulQuro. KREATIF: Jurnal Pengabdian Masyarakat Nusantara, 1(2), 63–76.https://doi.org/10.55606/kreatif.v1i2.3894

Wibowo, L. A., Uno, I. C., Lisnawati, L., & Koeswandi, T. (2024, June). Students’ Entrepreneurial Success Factor in The Ambassador Business Edupreneur Program. In 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023) (pp. 1148-1157). Atlantis Press.




DOI: https://doi.org/10.17509/asset.v5i1.78218

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 A Social Science and Entrepreneurship Journal