Keywords Business Model Buying Interest Content Marketing, Purchase Decisions Almeera Atelier Covid-19 Creative thinking Digital Marketing Strategy, Marketing Mix 7P, STP, SWOT, Qualitative Descriptive Entrepreneurship Green Marketing Kiwari Bamboe Marketing Strategy Marketing communications Mission Centric MuluMile Poverty Alleviation Problem based learning Quality Service, Satisfaction Consumers Sales volume Social Enterprise Social Entrepreneurship Studio Dapur Tasikmalaya Regency

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