Keywords Brand Awareness Building Existence Business Model Business Strategy Business Strategy. Cultural Preservation, Mёranao Residents, Indigenous Knowledge, Community Empowerment, Globalization Digital Marketing Entrepreneurship Innovation Marketing Strategy Marketing communications Proactivity Quality Product, Purchase Decisions, Caluellathelabel. SBMC SMEs Sales volume Social Enterprise Social Enterprise, Entrepreneurial Values, Mysterious Pang. Social Entrepreneurship Social Media Marketing Tasikmalaya

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