A Comparative Analysis of UX Writing Elements in Indonesian Travel Apps: A Case Study of Traveloka and Tiket.com
Abstract
This research aims to analyze, compare, and evaluate the UX writing elements of two popular Indonesian Online Travel Agent (OTA) platforms, namely Traveloka and Tiket.com. Although both applications offer similar functionalities, their implementation of UX Writing elements differs significantly. This research focuses on how these elements are applied, their impact on User Experience, and their role in shaping each application's brand personality. The scope is limited to UX Writing within the context of flight ticket booking. A qualitative research method is employed, using content analysis of textual elements found in each application's User Interface (UI), observed and assessed based on relevant UX Writing principles. The results present a comparative analysis of UX Writing implementation across both platforms and offer practical insights for app developers to enhance the quality of UX Writing, thereby improving the overall User Experience.
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DOI: https://doi.org/10.17509/e.v24i3.90170
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