The Culinary Icons of Mekar Laksana Tourism Village: A Main Attraction for Gastronomy Tourism

Satria Yanuar Akbar, Reiza D Dienaputra, Kasno Pamungkas, Evi Novianti, Cecep Ucu Rahman

Abstract


Culinary icons are a key factor in creating unique offerings that enhance the competitiveness of tourism attractions at various destinations. This is especially relevant in rural tourism, where culinary icon can serve as a major draw for gastronomic tourism, thereby increasing the number of tourists and visitors to these areas. However, there has been limited research on the uniqueness of culinary icons, particularly in the Mekar Laksana tourism village in Bandung Regency. The aim of this research is to identify the local culinary icons in the Mekar Laksana tourism village that could attract gastronomic tourism. We employed a qualitative approach, conducting in-depth interviews and focus group discussions (FGDs) with key informants involved in the development of the Mekar Laksana tourism village. The findings reveal that “Balado Entog” and “Kopi Wanoja” are significant culinary icons with great potential to become attractions for gastronomic tourism in the Mekar Laksana tourism village. These insights can serve as a valuable reference for developing gastronomic tourism as part of the broader tourism village development program in Indonesia

Keywords


Culinary Icon; Gastronomy Tourism; Rural Tourism; Mekar Laksana

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References


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DOI: https://doi.org/10.17509/gastur.v12i1.78210

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