The Evolution of Employer Branding: A 25-Year Journey Through Global Trends, Thematic Clusters, and Intellectual Foundations

Abdukhamidova Kizi, Annisa Ciptagustia, Rofi Rofaida, Raisa Hillia Aini Syifa

Abstract



Keywords


Employer Branding Talent Attraction Employer Value Proposition Systematic Literature Review Human Resource Strategy

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DOI: https://doi.org/10.17509/manajerial.v24i1.83960

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