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Vol 20, No 2 (2021) PENGARUH VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN PELANGGAN PADA PLATFORM SHOPEE Abstract  PDF
Marisa Andora, Abdul Yusuf
 
Vol 19, No 2 (2020) PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN PADA RESTORAN DE’COST GIANT PAMULANG SQUARE TANGERANG SELATAN Abstract  PDF
Veta Lidya Delimah Pasaribu
 
Vol 19, No 2 (2020) KEPUASAN KONSUMEN DIPENGARUHI OLEH STRATEGI BAURAN PEMASARAN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA WARUNK UPNORMAL BANDAR LAMPUNG Abstract  PDF
Berlintina Permatasari, Defia Riski Anggarini
 
Vol 19, No 1 (2020) PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN DALAM TRANSAKSI E-COMMERCE Abstract  PDF
Rani Raharjanti, M. Mardinawati, M. Noor Ardiansah, Ulfah Hidayati, S. Susena
 
Vol 22, No 2 (2023): MANAJERIAL Volume 22 No. 2 ANALISIS FAKTOR SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND AWARENESS SEBAGAI VARIABEL INTERVENING Abstract  PDF (Bahasa Indonesia)
Nani Suryani, Euis Widiati
 
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