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Keywords Budaya Organisasi Celebrity Endorser Financial Management Kepuasan Kerja Kualitas Jasa Minat Beli Motivasi Kerja NPM Porter’s Five Forces ROE Sosial Media Marketing. Strategi penjualan, Penjualan, Covid-19 Viral marketing, viral marketing’s dimensions, buying intention customer loyalty employee performance job satisfaction kepuasan kerja kinerja the Village-Owned Enterprise transformasi, PESTLE turnover intention

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