Issue Title
Vol 11, No 2 (2020): Jurnal Ilmu Manajemen dan Bisnis. September 2020 Analisis Pengaruh Celebrity Endorser dan Inovasi Produk Terhadap Keputusan Pembelian Handphone Oppo dengan Intervening Brand Image Abstract  PDF
Femmy Effendy
Vol 12, No 2 (2021): Jurnal Ilmu Manajemen dan Bisnis. September 2021 Pengaruh Brand Ambassador Terhadap Purchase Intention Yang Dimediasi Brand Image Dan Brand Awareness Abstract  PDF
Sisca Putri Wulandari, Wira Roho Br Hutauruk, Sekar Wulan Prasetyaningtyas
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