Rahayu, Agus

• Vol 9, No 2 (2009): Strategic - Articles
  PENGARUH INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK AUDIO SONY (Survei pada Konsumen di Toko Aneka Irama Jalan ABC Bandung)
  Abstract  PDF
• Vol 23, No 2 (2023): Strategic - Articles
  PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP BEHAVIORAL INTENTION TO USE PAYLATER SURVEY PADA FOLLOWERS INSTAGRAM OVO INDONESIA
  Abstract  PDF
• Vol 24, No 2 (2024): Strategic - Articles
  The Influence of User Generated Content and Celebrity Endorsement on Online Purchase Decisions of Instagram Followers in the Local Fashion Brand Industry
  Abstract  PDF
• Vol 25, No 1 (2025): Strategic - Articles
  PENGARUH AFFILIATE MARKETING DAN CONTENT MARKETING IN SOCIAL MEDIA TERHADAP PADA FOLLOWERS TIKTOK DAN INSTAGRAM BRAND FASHION LOKAL WANITA
  Abstract  PDF

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