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Issue Title
 
Vol 25, No 2 (2025): Strategic The Impact of Adaptive Educational Game-Based Learning on University Students' Learning Experience: A Structural Equation Modeling Approach Abstract   PDF
Ratu Dintha Insyani Zukhruf Firdausi Sulaksana, Puspo Dewi Dirgantari, Eka Prihatin, Masharyono Masharyono
 
Vol 24, No 2 (2024): Strategic The Influence of Brand Image and Product Quality on Customer Loyalty Abstract   PDF
Nidda Haqqi Thayyibah, Ratih Hurriyati, Girang Razzati
 
Vol 24, No 2 (2024): Strategic The Influence of Electronic Service Quality on Electronic Customer Satisfaction Through Customer Value (Survey on InDrive Indonesia Application Users) Abstract   PDF
Andinna Putri Sutria, Ratih Hurriyati, Puspo Dewi Dirgantari
 
Vol 24, No 2 (2024): Strategic The Influence of Hedonic Value and Brand Engagement on Willingness to Pay Premium Price on Instagram Followers of Fitlife Community Abstract   PDF
Mazaya Izzatur Rahim, Bambang Widjajanta, Puspo Dewi Dirgantari
 
Vol 21, No 2 (2021): Strategic The Influence of Information Technology and Computer Skills on Accounting Information Systems at PT Bumi Jawa Kayana Abstract   PDF
Nelyumna Rizal, amelia oktrivina siregar, Razi Muhammad
 
Vol 25, No 2 (2025): Strategic The influence of Omnichannel Shopping Experience on Customer Citizenship Behavior through Customer Engagement (Survei on Customers of Local Sportswear Brand Industry) Abstract   PDF
Hadi Permana, Lili Adi Wibowo, Lisnawati Lisnawati
 
Vol 10, No 2 (2010): Strategic THE INFLUENCE OF ORGANIZATIONAL CULTURE AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE (Study in PT Pelayaran Samudera Selatan Jakarta) Abstract   PDF
Herwan Abdul Muhyi
 
Vol 24, No 2 (2024): Strategic The Influence of Psychological Entrepreneurship on Entrepreneurial Intention (A Study on Grade XII Students of Online Business and Marketing at SMK Sangkuriang 1 Cimahi in the 2023/2024 Academic Year) Abstract   PDF
Pipit Febriyani Maryam, Dian Herdiana Utama, Sulastri Sulastri
 
Vol 24, No 2 (2024): Strategic THE INFLUENCE OF SOCIAL MEDIA CONTENT MARKETING AND PERCEIVED SERVICE QUALITY ON PURCHASE DECISION (Study on F&B Edtech X Customers in Indonesia) Abstract   PDF
Chitra Agustiany Mufidah, Bambang Widjajanta, Puspo Dewi Dirgantari
 
Vol 24, No 2 (2024): Strategic THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND EQUITY ON PURCHASE DECISION (Survey on Instagram Followers of Kopi Kenangan @kopikenangan.id) Abstract   PDF
Dea Nandika Putri, Hari Mulyadi, Dian H Utama
 
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