Prehanto, Adi, Indonesia
Author: Indonesian Journal of Digital Business is published by Universitas Pendidikan Indonesia (UPI)
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Keywords
Brand Awareness
Brand Loyalty
Design Thinking
Diabetes, Data Mining, C4.5, Naive Bayes, K-Nearest Neighbor, Random Forest
Digital Business Study Program
Digital Campaign, Purchase Decision, Purchase Intention,GrabFood
Electronic Word of Mouth (EWOM), Label Halal, Keputusan Pembelian
Information technology
SOR Framework, Informativeness, Live Streaming, TikTok Live Shop
Service Convenience
Shopee Affiliate Marketing, Purchase Interest, Simple Regression Analysis.
Social Media Marketing
Social media marketing, Price, Purchase decision, Traditional batik Indonesia
System Usability Scale
UMKM, Konsultan Bisnis, Dialogflow, Chatbot, Aplikasi.
Usability
User Experience
Website
Work-family balance, Remote working, Covid-19 pandemic, Women
recruitment, selection, challenges, consequences, Nigeria
viral marketing, influencer marketing, purchase intention