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Keywords Brand Awareness Brand Image Celebrity Endorsement Design Thinking Digital Marketing Electronic Word of Mouth Generasi Z Impulse Buying Information technology Kepuasan Kerja Keputusan Pembelian Kinerja Karyawan Media Sosial Pendapatan Profitabilitas Purchase Intention System Usability Scale TikTok Shop Website Work-family balance, Remote working, Covid-19 pandemic, Women kompensasi

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Indonesian Journal of Digital Business is published by Universitas Pendidikan Indonesia (UPI)
and managed by Department of Digital Business
Jl. Dr. Setiabudi No.229, Kota Bandung, Indonesia - 40154
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