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Keywords AI/ML Aruna Heroes Brand Awareness Brand Loyalty Data Mining Data Science Design Thinking Digital Business Study Program Digital Campaign, Purchase Decision, Purchase Intention,GrabFood Error Prevention Heuristic Evaluation Information technology SOR Framework, Informativeness, Live Streaming, TikTok Live Shop Social Media Marketing Social media marketing, Price, Purchase decision, Traditional batik Indonesia System Usability Scale Usability User Experience Website Work-family balance, Remote working, Covid-19 pandemic, Women recruitment, selection, challenges, consequences, Nigeria

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Author: Indonesian Journal of Digital Business is published by Universitas Pendidikan Indonesia (UPI)
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