Editor in Chief
- Yogi Prasetyo, Bisnis Digital, Universitas Pendidikan Indonesia, Tasikmalaya, Indonesia
Keywords
AI/ML
Aruna Heroes
Brand Awareness
Brand Loyalty
Data Mining
Data Science
Design Thinking
Digital Business Study Program
Digital Campaign, Purchase Decision, Purchase Intention,GrabFood
Error Prevention
Heuristic Evaluation
Information technology
SOR Framework, Informativeness, Live Streaming, TikTok Live Shop
Social Media Marketing
Social media marketing, Price, Purchase decision, Traditional batik Indonesia
System Usability Scale
Usability
User Experience
Website
Work-family balance, Remote working, Covid-19 pandemic, Women
recruitment, selection, challenges, consequences, Nigeria