Purwaamijaya, Btari Mariska, Universitas Pendidikan Indonesia, Indonesia

• Vol 3, No 2 (2023): Indonesian Journal of Digital Business - Articles
  The Effect of Electronic Word of Mouth (ewom) and Halal Label on Purchase Decisions for Mixue Products
  Abstract  PDF
• Vol 4, No 1 (2024): Indonesian Journal of Digital Business - Articles
  The Effect of Digital Campaign on Purchase Decisions through Consumer Purchase Intention for GrabFood Application
  Abstract  PDF
• Vol 4, No 1 (2024): Indonesian Journal of Digital Business - Articles
  The Impact of Informativeness of Live Streaming in TikTok Live Shop Based on SOR Framework
  Abstract  PDF