Journal of Business Management Education (JBME)

ACCREDITED Sinta 3 by Ministry of Research and Technology/National Research and Innovation Agency)  No 148/M/KPT/2020, August 3, 2020. Certificate is available here

Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education  contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners.

Journal of Business Management Education (JBME) cooperation with Aliansi Pendidik dan Praktisi Bisnis Indonesia (APSIBI), Ikatan Sarjana Ekonomi Indonesia (ISEI) Kota Bandung


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Editor in Chief


Yusuf Murtadlo Hidayat, M.Stat

DOI Prefix 10.17509/jbme by Crossref Crossref_Logo_Stacked_RGB_SMALL


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Vol 10, No 1 (2025)

Table of Contents

Articles

The Influence of Entrepreneurial Principals Competence on School Performance at Al-Musaddadiyah foundation
B Lena Nuryanti, Abdullah Mubarok, Asep Ridwan Lubis
PDF
1-8
Innovation of Digital Transformation Platform for Scales Up Leading Sectors Through PADIGO (Pasar Digital Indonesia) Towards Sociopreneurship Based Sustainable Development
Khoirotul Amaliyah, Raya Sulistyowati
PDF
9-22
Analysis Of Public Perception Of Electronic Advertising Strategies (Case Study Of Samsung Galaxy S24 and Iphone 15 Smartphones)
Nurul Haliza, Waizul Qarni, Purnama Ramadani
PDF
23-32
Instagram Marketing’s Impact on Coffee-to-Go Brands’ Repurchase Intention Through Customer-Based Brand Equity
Zahra Nadhira Khairunnisa, Vanessa Gaffar, Lili Adi Wibowo, Arvianti Farah Natsya Putri, Farizki Maulana Rafliansyah
PDF
33-42
Analysis of Media, Community, and Sponsor Involvement Factors on the Development of the Creative Economy in Silalahi Tourism Village Through the Tao Silalahi Arts Festival
Chairul Nazar Saing, Muhammad Lathief Ilhamy Nasution, Khairina Tambunan
PDF
43-54
Exploring the Dynamics of Instagram Content Marketing and Engagement: Its Impact on YouTube Membership Subscription Decisions
Arvianti Farah Natsya Putri, Vanessa Gaffar, Lisnawati -, Lili Adi Wibowo, Zahra Nadhira Khairunnisa
PDF
55-60
The Influence of Cognitive Bias Moderated by Demographic Factors and Re-Moderated by Education and Income on Individual Investment Decisions
Elva Herlianti, Nugraha Nugraha, Disman Disman, Yayat Supriatna
PDF
61-70