Business Strategy Analysis Using the Social Business Model Canvas Approach (SBMC) on A Renewable Energy Enterprise

Wawan Ridwan, Nizza Nadya Rachmani

Abstract


The problem facing the LIPI biogas company is the decline in community biogas use. Therefore, the company requires an appropriate business strategy that aligns with its social enterprise. This research was conducted at a social enterprise, the LIPI biogas company. Therefore, the objectives of this study are: 1) To obtain an overview of the business strategies currently implemented by the LIPI biogas social enterprise. 2) To identify the business strategy identification results that will be implemented by the LIPI biogas social enterprise using the Social Business Model Canvas (SBMC) approach. 3) To identify alternative business strategy formulations for the LIPI biogas social enterprise using the Social Business Model Canvas (SBMC) approach. The LIPI biogas company used the SBMC strategy tool and then formulated the latest business strategy using the Blue Ocean Strategy. This research method is descriptive qualitative with a descriptive survey approach. The data collection techniques used were primary and secondary data. Therefore, the methods or tools used in this study were interviews, literature studies, and questionnaires.


Keywords


Business Strategy; Social Business Model Canvas; SBMC; Strategy Formulation; Blue Ocean Strategy

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DOI: https://doi.org/10.17509/asset.v5i2.91715

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