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Copyright (c) 2026 A Social Science and Entrepreneurship Journal
Andualem Gezahegn Desu
University of Lucknow
India
Andualem Gezahegn is a PhD student in management with a thesis topic on “Digital Adoption of Micro and Small Enterprises in Ethiopia”. My research interest includes Entrepreneurship, digital adoption, and digital marketing.
Sanjay Medhav
university of Lucknow
India
Prof. Sanjay Medhavi is a Professor at the Department of Business Administration (LUMBA), University of Lucknow, India, with over 30 years of experience in higher education, research, and academic administration. His research interests include management, strategy, and higher education governance.
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