STUDI TENTANG GAYA BERJILBAB MAHASISWA DI UNIVERSITAS NEGERI PADANG

Abstract

This study aims to describe the internal and external factors influencing the jilbab styles of students in the Fashion Design Study Program at Universitas Negeri Padang and to analyze the role of social media in shaping these styles. Using a qualitative approach with a phenomenological method, the study involved 40 active students selected through purposive sampling. Data were collected through interviews, observations, and documentation, then analyzed using the interactive model of Miles and Huberman. The results indicate that students’ jilbab styles are influenced by internal factors such as personality, religious values, and aesthetic preferences, as well as external factors such as social media, peer influence, and fashion trends. Social media plays a significant role as a source of inspiration, a space for self-representation, and a medium for constructing a religious yet fashionable image among students. This study contributes to the academic discourse by expanding the understanding of how religious identity and Muslim fashion aesthetics are constructed within the digital culture of higher education.

Penelitian ini bertujuan mendeskripsikan faktor internal dan eksternal yang memengaruhi gaya berjilbab mahasiswi Program Studi Tata Busana Universitas Negeri Padang serta menganalisis peran media sosial dalam pembentukan gaya tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi, melibatkan 40 mahasiswi aktif yang dipilih secara purposive. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi, kemudian dianalisis menggunakan model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa gaya berjilbab mahasiswi dipengaruhi oleh faktor internal seperti kepribadian, nilai religius, dan selera estetika, serta faktor eksternal seperti media sosial, teman sebaya, dan tren fashion. Media sosial berperan signifikan sebagai sumber inspirasi, ruang representasi diri, dan sarana pembentukan citra religius sekaligus modis di kalangan mahasiswa. Studi ini memberikan kontribusi ilmiah dengan memperluas pemahaman tentang konstruksi identitas religius dan estetika busana muslimah dalam konteks budaya digital di lingkungan perguruan tinggi.