ANALISIS PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PEMBELAJARAN DIGITAL BAGI GENERASI Z DI SMAN 1 TEBING TINGGI BALANGAN
Abstract
This study aims to analyze the utilization of social media as a digital learning tool for Generation Z students at SMAN 1 Tebing Tinggi Balangan. The research employed a mixed methods approach with an explanatory sequential design. The subjects consisted of 60 students selected through purposive sampling. Data were collected through Likert-scale questionnaires, interviews, and documentation, and then analyzed using descriptive statistics and thematic analysis. The results revealed that WhatsApp was the most dominantly used platform in learning activities with a percentage of 95%, followed by YouTube (90%), TikTok (88%), and Instagram (85%). Social media was found to enhance students’ learning motivation, access to information, and learning interaction. However, the use of social media also created challenges such as learning distractions and limited academic control. The novelty of this study lies in the analysis of a pedagogically integrated multiplatform social media approach within the context of secondary schools in rural areas. This study confirms that the structured integration of social media can support digital learning that aligns with the characteristics of Generation Z students.
Penelitian ini bertujuan untuk menganalisis pemanfaatan media sosial sebagai sarana pembelajaran digital bagi siswa Generasi Z di SMAN 1 Tebing Tinggi Balangan. Penelitian menggunakan pendekatan mixed methods dengan desain explanatory sequential. Subjek penelitian terdiri atas 60 siswa yang dipilih menggunakan purposive sampling. Data dikumpulkan melalui angket skala Likert, wawancara, dan dokumentasi, kemudian dianalisis menggunakan statistik deskriptif dan analisis tematik. Hasil penelitian menunjukkan bahwa WhatsApp menjadi platform yang paling dominan digunakan dalam pembelajaran dengan persentase 95%, diikuti YouTube 90%, TikTok 88%, dan Instagram 85%. Media sosial terbukti meningkatkan motivasi belajar, akses informasi, serta interaksi pembelajaran siswa. Namun demikian, penggunaan media sosial juga menimbulkan distraksi belajar dan rendahnya kontrol akademik. Kebaruan penelitian ini terletak pada analisis pendekatan multiplatform media sosial yang diintegrasikan secara pedagogis dalam konteks sekolah menengah di daerah. Penelitian ini menegaskan bahwa integrasi media sosial secara terstruktur dapat mendukung pembelajaran digital yang sesuai dengan karakteristik Generasi Z.
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DOI: https://doi.org/10.17509/e.v25i2.99053
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