Consumers' Consciousness of Halal Certified UMKM Snack Food Products in Bandung City

Cucu Winesti, Caria Ningsih


This research was motivated by the majority of Muslim consumers in Bandung. This of course affects the demand and supply of halal food products. This is in line with the development of SME snacks that are increasingly rife. This study aims to determine the relationship of halal consumer awareness factors to halal SME certified snack products in Bandung. Five factors that have been tested are religious beliefs, the role of halal certification, exposure information, health reasons, and self-identity. This research uses quantitative methods and survey research uses a questionnaire as an instrument with 100 reapondents. The targeted population is consumers who have never consumed halal-certified SME snack products in Bandung. The sampling technique uses purposive sampling method. The results of this study are, partial factors that influence consumer awareness of halal-certified SME snack products in Bandung, there are five factors that have a significant influence on religious beliefs, the role of halal certification, exposure information, health reasons, and self-identity and simultaneously the fifth factors that influence consumer awareness of halal SME certified snack products in Bandung have a significant influence. The continuum view of the halal consumer awareness line is very high. It is expected for further research to test orthher factors that have not been examined in this study because of the influence of the studied variables by 58.7%, while the remaining 41.3% of company variables have not been examined in this study


Awareness; Snacks; SMEs; Certification; Halal

Full Text:



Adisudarm, Sonny S. (2018). West Java Provincial Public Relations 220 West Java SMEs Receive Halal Certificates. Accessed in January 2019.

Al Quran surah Al-Baqarah (168)

Ambali, AR, & Bakar, AN (2014). People's Awareness on Halal Foods and Products: Potential Issues for Policy-makers.

The Ministry of Religion of the Republic of Indonesia, (2003) Project Section Facilities and Infrastructure of Halal Products Directorate of Islamic Community Guidance and Hajj Providers, Technical Guidelines for Halal Production Systems (Jakarta).

Jusmaliani. 2009. Business Opportunities for Halal Products in the Global Market : Commitment to the Influence of Religion on Behavior in Consumption of Halal Food. Jakarta (ID ): P2E-LIPI

Decree of the Minister of Religion of the Republic of Indonesia Number 518 of 2001. Regarding Halal Food.

Kettani, H. (2010) World Muslim Population. Proceeding og the 8th Hawaii International Conference on Arts and Humanities, Honolulu Hawaii.

Lada, S., Tanakinjal, HG, & Amin, H. (2009). Predicting intention to choose halal products using theory of reasoned action. International Journal of Islamic and Middle Eastern Finance and Management, 2 (1), 66-76.

LPPOM MUI, (2014) Accessed, 2018.

Lusas, Raymond W. & Lloyd W. Rooney. 2001. Snack Foods Processing. Washington DC: CRC Press.

Ningsih, Caria (2014) The Synergy of Tourism-Based Creative Industries with the National Industry Development Strategy Towards Globalization. Journal of Resort & Leisure Management Vol. 11, No. April 1, 2014.

PPID Bandung City, (2019). Bandung City Profile. Accessed February 2019

Praja, Chrisna BE & Yulia Kurniaty (2017) Constraints and Government Efforts in Implementing Law No. 33 of 2014 concerning Halal Product Guarantee in the City of Magelang. The 6th University Research Colloquium 2017, Muhammadiyah University, Magelang.

Riduwan. 2004. Methods and techniques of compiling a thesis . Bandung: Alfabeta

Salman F, Siddiqui K. (2011). An exploratory study for measuring consumers' awareness and perception towards halal food in Pakistan. Interdiscplinary Journal of Contemporary Research in Business [internet]. [ downloaded 2014 Aug 11]. Available at:

Sugiyono (2013). Qualitative Quantitative Research Methods and R&D . Bandung: Alfabeta.

Tarigan, Kartika Sari. (2016) . Explanation of Maarif Institute Regarding Islamic City Index Results. explain-maarif-institute-related-results-indeks-kota-islami. Accessed January 24, 2019

U., Hakim, L., Budianto, A., Nainggolan, EH, & Hermanto, M. (2019). Bandung City Micro, Small and Medium Enterprises Cooperatives Office, (1).

Law Number 20 of 2008 concerning Micro, Small and Medium Enterprises (MSMEs) Differences in MSMEs & Their Development in Indonesia - Blog Journal. (2017). Accessed January 28, 2019 .

Pramintasari , TR . & Indah Fatmawati (2017 ) Effects of Religious Belief, The Role of Halal Certification, Information Exposure, and Health Reasons for Public Awareness on Halal Food Products. Vol 8, No. 1 March 2017.

Wahid, Abdul. (2015) "West Nusa Tenggara Tourism Development Strategy Towards Major Islamic Tourism Destinations", Thesis Department of Economics Faculty of Economics, Muhammadiyah University Yogyakarta


Yahya, Arief. (2018), Indonesian Tourism is in the Top 10 of the World Version of WTTC. (2018) .https: // Accessed, January 24, 2019.

AM Yaqub. (2008). Halal-Haram Criteria for Food, Medicine and Cosmetics According to the Koran and Hadith. Jakarta (ID): Paradise Library



  • There are currently no refbacks.

View My Stats