Imus Longganisa: A Cultural Heritage Food In Cavite As Culinary Tourism Attraction, Philippines

Marie Ausa Aquino, Dyan Loreine Valdez Lopez, Colleen Daphne Urgel Villanueva

Abstract


This study assessed the cultural heritage significance of Imus Longganisa, a traditional delicacy from Cavite, Philippines. Grounded in the cultural heritage preservation framework, the research examined the aesthetic, social, and historical dimensions of Imus Longganisa as perceived by the Imuseños. Utilized a quantitative evaluative design, the study employed purposive sampling of 291 respondents from Imus City, gathering data through validated online survey questionnaires. Analytical methods, including descriptive statistics and ANOVA, identified significant variations in perceptions based on demographics such as age, frequency of consumption, and budget. Findings revealed that respondents appreciated the aesthetic appeal of Imus Longganisa, its role in social gatherings, and its historical importance, although there was limited awareness of its historical background. Demographic factors significantly influenced perceptions, with younger individuals demonstrating higher cultural appreciation. The study concluded that Imus Longganisa is a vital cultural symbol and a potential driver of culinary tourism in Cavite. Recommendations included promoting the dish through cultural festivals, educational initiatives, and sustainable practices to foster community pride and enhance its market appeal. These findings emphasize the importance of preserving culinary heritage while aligning with broader goals of cultural and economic development. The study contributes to the National Cultural Heritage Act and the Sustainable Development Goals, reinforcing the significance of integrating traditional food into cultural identity and tourism strategies. 

Keywords


Imus Longganisa; Cultural Heritage; Aesthetic; Social; Historical Dimension

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References


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DOI: https://doi.org/10.17509/gastur.v12i1.80874

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