PERSEPSI MAHASISWA TERHADAP KUALITAS WEBSITE GEOPARK : KASUS PADA GEOPARK BATUR

Ayu Krishna Yuliawati, Arief Budiman, Shandra Rama Panji Wulung, Asti Nur Aryanti

Abstract


Geopark Global Geopark Batur as a geopark is not as well known as other geoparks in the world. Promotional efforts are carried out using the geopark website. The purpose of this study is to obtain the perception of students on Batur Global Geopark’s website quality. The research method used is qualitative and respondents are students at UPI management study program. The results shows  Batur Global Geopark website quality is quite good according to the respondents and able to attract several new customer and increase knowledge about geopark  as a tourism destination.


Keywords


Students' Perception, Website Quality, Global Geopark Batur

Full Text:

PDF

References


Baalbaki, S. dan Guzmán, F. (2016). A consumer-perceived consumer-based brand equity scale. Journal of Brand Management, 23(3), 229–251.

Barnes, Stuart J. dan Vidgen, R. (2001). Assessing the Quality of Auction Websites. Proceeding of the 34th Hawaii International Conference on System Sciences.

Fahmi, Husni dan Irawan (2010). Pengukuran Kinerja Situs Web, Pusat Teknologi dan Komunikasi, Badan Pengkajian dan Penerapan Teknologi

Getty, J. M. dan Getty, R. L., (2003). Lodging quality index (LQI): Assessing customers' perceptions of. Quality Delivery. International Journal of Contemporary Hospitality Management, 15(2), 94-104.

Keller, Kevin Lane., dan Lehman, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740–759.

Keller, Kevin Lane. (2008). Strategic and Brand Management: Building, Measuring, and Managing, Brand Equity. New Jersey: Prentice Hall Inc.

Mukherjee, A., dan Nath, P. (2007). Role of Electronic Trust in Online Retailing: A Examination of The Commitmenttrust theory. European Journal of Marketing, 41(9), 1173-1202.

Rayport, J. F. dam Jaworski, B. J. (2003). Introduction to E-Commerce Second Edition. Singapore: McGrawHill.

Rizky, M.F. dan Yasin, H. 2014. Pengaruh Promosi dan Harga Terhadap Minat Beli Perumahan Obama PT. Nailah Adi Kurnia. Jurnal Manajemen dan Bisnis. 14(2), 135-143.

UNESCO. Global Geoparks Network. 2006. Published by Division of Ecological and Earth Sciences. UNESCO Paris.

Velmurugan, M. S. (2009). Security and trust in e-Business: Problems and Prospects. International Journal of Electronic Business Management, 7(3), 151-158.

Williams, P., & Soutar, G. N. (2009). Value, Satisfaction and Behavioral Intentions In An Adventure Tourism Context. Annals of Tourism Research, 36(3), 413–438

Xu, Jie. et.al. (2014). How Different Types of Users Develop Trust In Technology: A Qualitative Analysis Of The Antecedents of Active And Passive User Trust In A Shared Technology. Applied Ergonomics. 45(6), 1495-1503.




DOI: https://doi.org/10.17509/image.v7i2.22428

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Ayu Krishna Yuliawati, Arief Budiman, Shandra Rama Panji Wulung, Asti Nur Aryanti

Creative Commons License

IMAGE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License

View My Stats