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Vol 7, No 1 (2018): IMAGE : Jurnal Riset Manajemen. April 2018 PENGARUH BRAND IMAGE DAN PRICING POLICY TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND TRUST Abstract  PDF
Ezra Karamang
 
Vol 8, No 1 (2019): IMAGE : Jurnal Riset Manajemen. April 2019 PENGARUH CITRA MEREK TERHADAP MINAT BELI : STUDI PADA PRODUK KECANTIKAN Abstract  PDF
Ninda Fauziah, Dadan Abdul Aziz Mubarok
 
Vol 11, No 2 (2022): IMAGE : Jurnal Riset Manajemen, November 2022 PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION DENGAN MEDIASI BRAND IMAGE DAN MODERASI NEGATIVE PUBLICITY Abstract  PDF
Helmi Mulyana, Ratih Hurriyati, Asep Kurniawan, Bambang Widjajanta
 
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