Analysis of Product Differentiation Strategy to Obtain Competitive Advantage in MSMEs

Mhd Dimas Jayadi, Fitri Hayati, Atika Atika

Abstract


Tight business competition occurs in various fields, including the beverage industry, so that business actors need to create competitive advantages by implementing differentiation strategies so that companies have an identity or characteristic of the products they produce. Warung TST Mas Jay must implement a differentiation strategy in order to gain an advantage in the competition. This study examines the differentiation strategy to create competitive advantages in Warung TST Mas Jay, the purpose of the study is to determine the application of differentiation strategies to create competitive advantages in Warung TST Mas Jay. The research method used is a qualitative approach with a qualitative descriptive research type. Business competition is carried out in accordance with Islamic teachings, namely competing healthily and not harming other parties. Warung TST Mas Jay implements product differentiation strategies to create competitive advantages.


Keywords


Competitive Advantage; Differentiation Strategy; MSMEs

Full Text:

PDF

References


Aisyah, S., & Kurniawan, M. A. (2021). Penggunaan media pembelajaran daring pada masa pandemi COVID-19. Jurnal Riset Madrasah Ibtidaiyah, 1(1), 48-56.

Denga, E. M., Vajjhala, N. R., & Rakshit, S. (2022). The role of digital marketing in achieving sustainable competitive advantage. Digital Transformation and Internationalization Strategies in Organizations, 44-60. https://doi.org/10.4018/978-1-7998-8169-8.ch003

Haenlein, M., Anadol, E., Farnsworth, T., Hugo, H., Hunichen, J., & Welte, D. (2020). Navigating the new era of influencer marketing: How to be successful on Instagram, TikTok, & Co. California management review, 63(1), 5-25. https://doi.org/10.1177/0008125620958166

Hamdun, N., Marliyah, M., & Nurbaiti, N. (2022). Strategi Pelaku Bisnis Electronic Commerce (E-Commerce). Jurnal Locus Penelitian Dan Pengabdian, 1(2), 60-67. https://doi.org/10.58344/locus.v1i2.13

Harahap, K. (2022). Concept And Prototype Design Differentiation Strategy Application. Journal Ilmiah Manajemen dan Bisnis, 8(2), 264-276.

Hayati, F. (2019). The Creation of Campus Cafe in Getting Profit. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 2(1), 129-135. https://doi.org/10.33258/birci.v2i1.157

Hayati, F., Siregar, P. A., Hasibuan, R. R. A., Nurhayati, N., & Nasution, F. (2022). Impact of Covid 19 on Family Financing and Family Consumptive Behavior. Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal, 12(1), 103-114.

Hefniy, H., & Fairus, R. N. (2019). Manajemen Strategi dalam Meningkatkan Mutu Pelayanan Kepegawaian. Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 3(1), 169-197. https://doi.org/10.33650/al-tanzim.v3i1.517

Huang, F., Gardner, S., & Moayer, S. (2016). Towards a framework for strategic knowledge management practice: Integrating soft and hard systems for competitive advantage. VINE Journal of Information and Knowledge Management Systems, 46(4), 492-507. https://doi.org/10.1108/VJIKMS-08-2015-0049

Imnur, R. H., Harahap, I., & Inayah, N. (2023). Pengaruh Jumlah UMKM dan Jumlah Tenaga Kerja Terhadap Pertumbuhan Ekonomi Masyarakat Sumatera Utara. Economic and Business Management International Journal (EABMIJ), 5(2), 179-193. https://doi.org/10.556442/eabmij.v5i2.313

Khouroh, U., Windhyastiti, I., & Handayani, K. (2019). Peran kebijakan pemerintah dalam memperkuat aliansi strategis dan meningkatkan daya saing ekonomi kreatif. Jurnal Manajemen Dan Kewirausahaan (JMDK), 7(2), 205-224.

Kotler, P., & Keller, K. (2012). Manajemen Pemasaran. Alfabeta.

Liu, W., & Atuahene-Gima, K. (2018). Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets. Industrial Marketing Management, 73, 7-20. https://doi.org/10.1016/j.indmarman.2018.01.006

Marliyah, M., Nawawi, Z. M., & Humairoh, J. (2022). Strategi Peningkatan Ekonomi dan Tinjauan Ekonomi Islam Masa Covid 19 (Studi Kasus: UMKM di Kota Medan). Jurnal Ilmiah Ekonomi Islam, 8(2), 2027-2035. http://dx.doi.org/10.29040/jiei.v8i2.5798

Möller, K., Nenonen, S., & Storbacka, K. (2020). Networks, ecosystems, fields, market systems? Making sense of the business environment. Industrial Marketing Management, 90, 380-399. https://doi.org/10.1016/j.indmarman.2020.07.013

Sari, A. M., & Aslami, N. (2022). Strategi komunikasi pemasaran asuransi syariah. Transformasi Manageria: Journal of Islamic Education Management, 2(1), 57-72. https://doi.org/10.47467/manageria.v2i1.870

Sobari, R., & Atika, A. (2023). Strategi Pemasaran Produk BSI Oto Di Bank Syariah Indonesia Kcp Medan Marelan. Student Scientific Creativity Journal, 1(4), 194-214. https://doi.org/10.55606/sscj-amik.v1i4.1620

Sulistyan, R. B., Carito, D. W., Cahyaningati, R., Taufik, M., Kasno, K., & Samsuranto, S. (2022). Identification of Human Resources in the Application of SME Technology. Wiga : Jurnal Penelitian Ilmu Ekonomi, 12(1), 70-76. https://doi.org/10.30741/wiga.v12i1.799

Suseno, B. D., Sari, S., Maksum, A., & Fatoni, M. (2022). The Influence of Business Competitiveness on Relocation Decisions. JEJAK: Jurnal Ekonomi dan Kebijakan, 15(2), 273-282. https://doi.org/10.15294/jejak.v15i2.32379

Trisiya, Ka, Andini, Rt, Mahfuzah, M., & Fitria, N. (2024). Independent Community Service Uinsu: Medan Stambuk 2021: Catering Umkm In Aman Peaceful Village. Al-Furqan: Journal Of Religion, Social, And Culture, 3(2), 475-481.




DOI: https://doi.org/10.17509/image.2023.031

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Mhd Dimas Jayadi, Fitri Hayati, Atika

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License

Image : Jurnal Riset Manajemen is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License

View My Stats