Pramudito, Eko Sigit, Universitas Multimedia Nusantara, Indonesia

• Vol 10, No 1 (2021): IMAGE : Jurnal Riset Manajemen, April 2021 - Articles
  THE EFFECT OF BRAND ELEMENT CRITERIA AND BRAND IMAGE OF PRIVATE LABEL PRODUCTS ON STORE IMAGE AND ITS IMPLICATIONS ON CUSTOMER LOYALTY
  Abstract  PDF

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