THE EFFECT OF INSTAGRAM INFLUENCERS CONTENT EXPOSURE ON THE MOTIVATION FOR ONLINE SELF- DISCLOSING

Fitria Nissa Zahara, Ridwan Effendi, Vidi Sukmayadi

Abstract


Social media has been growing rapidly, and it revolves around self-disclosure. Social media provide the opportunity to showcase oneself, begin and extend one’s social circle, exchange content and even personal information in order to deepen online connections to others. Instagram as the most influential social media nowadays, triggers its users to perform OSD. The use of social media is indeed one of the predictors that have an impact. But apart from that, there is an exposure created by the presence of a media. The effect of media exposure also often affects a person in self-disclosure on social networks. The independent variable in this study is Instagram influencer content exposure. As users who have massive followers, influencers can mobilize and influence their followers  with very high feedback through the content they uploaded, therefore followers are often triggered to do OSD on their social media. The purpose of this study was to determine how significant the effect of the independent variable on the dependent variable, the motivation for online self-disclosing. The paradigm used is quantitative with correlational studies. The method of distributing the questionnaire was carried out by using a simple random sampling technique to 100 respondents who were followers of the @catwomanizer Instagram account. The results showed that the two variables simultaneously had a 0.620 degree of relationship with a strong correlation level.


Keywords


Communication Studies; Media Exposure; Influencer’s Content; Online Self Disclosure

Full Text:

PDF

References


J. Suler, “The online disinhibition effect,” Cyberpsychology Behav., vol. 7, no. 3, pp. 321–326, 2004, doi: 10.1089/1094931041291295.

J. Kim and K. Dindia, “Online self-disclosure : A review of research,” Comput. Commun. Pers. relationships, no. October, pp. 156–180, 2016.

M. Luo and J. T. Hancock, “Self-disclosure and social media: motivations, mechanisms and psychological well-being,” Curr. Opin. Psychol., vol. 31, pp. 110–115, 2020, doi: 10.1016/j.copsyc.2019.08.019.

S. B. Lee and S. Kim, “Why do people have self-disclosure on sns? Based on features of social media,” J. Theor. Appl. Inf. Technol., vol. 96, no. 21, pp. 7253–7263, 2018.

M. Nouri, “STUDENTESSA! Scholar Commons The Power of Influence: Traditional Celebrity vs Social Media Influencer,” Adv. Writ. Pop Cult. Intersect., vol. 176, no. 32, 2018.

S. Kanwal, R. Chong, H. Pitafi, and H. N. Lashari, “Self-Disclosure and SNS Addiction in South Asian Youth: An Empirical Study of Pakistan,” Adv. Sci. Humanit., vol. 4, no. 1, p. 1, 2018.

J. Kim and H. Song, “Celebrity’s self-disclosure on Twitter and parasocial relationships: A mediating role of social presence,” Comput. Human Behav., vol. 62, pp. 570–577, 2016, doi: 10.1016/j.chb.2016.03.083.

C. A. Almenara, H. MacHackova, and D. Smahel, “Individual Differences Associated with Exposure to ‘ana-Mia’ Websites: An Examination of Adolescents from 25 European Countries,” Cyberpsychology, Behav. Soc. Netw., vol. 19, no. 8, pp. 475–480, 2016, doi: 10.1089/cyber.2016.0098.

D. McQuail, Teori Komunikasi Massa Mcqoaeuail. Jakarta: Salemba Humanika, 2011.

K. B. Wright and L. M. Webb, Computer Mediated Communication in Personal Relationship. New York: Peter Lang, 2011.

A. N. Joinson, K. Y. A. McKenna, T. Postmes, and U. D. Reips, Oxford Handbook of Internet Psychology. United States: OUP Oxford, 2012.

R. Latifa, . C., I. Subchi, Y. Durachman, and U. Maman, “Self-Disclosure in Indonesian Social Media User: What Leads People to Self-Disclose in Social Media?,” J. Eng. Appl. Sci., vol. 14, no. 21, pp. 8047–8054, 2019, doi: 10.36478/jeasci.2019.8047.8054.

S. M. Jourard and P. Lasakow, “Sixty-Item Self-Disclosure Questionnaire Results,” Scientific American, 1958. .

A. Al-Kandari, S. R. Melkote, and A. Sharif, “Needs and Motives of Instagram Users that Predict Self-disclosure Use: A Case Study of Young Adults in Kuwait,” J. Creat. Commun., vol. 11, no. 2, pp. 85–101, 2016, doi: 10.1177/0973258616644808.

M. M. Szczurski, “Social Media Influencer- a Lifestyle or a Profession of the Xxist Century ?,” no. August, pp. 1–4, 2017.

N. Enke and N. S. Borchers, “Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication,” Int. J. Strateg. Commun., vol. 13, no. 4, pp. 261–277, 2019, doi: 10.1080/1553118X.2019.1620234.

O. U. Effendy, Ilmu Komunikasi Teori dan Praktek Cetakan ke-28. Bandung: PT Remaja Rosdakarya, 2017.

Ma’rat, Sikap Manusia, Perubahan dan Pengukurannya. Jakarta: Ghalia Indonesia, 1984.

Kriyantoro, Teknik Praktis Riset Komunikasi Disertai Contoh Praktis Media, Adversting, Komunikasi Organisasi dan Komunikasi Pemasaran. Jakarta: Kencana, 2009.

Kerlinger, Asas–Asas Penelitian Behaviour. Yogyakarta: Gadjah Mada University Press, 2006.

Sugiyono, Metode Penelitian Kombinasi (Mix Methodes). Bandung: Alfabeta, 2015.




DOI: https://doi.org/10.17509/jpis.v29i2.28462

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.