The Influence of “Pintu Berkah” FTV Program on The Saving Attitude

Ananda Salma Pebrianty, Ridwan Effendi, Kusnendi Kusnendi

Abstract


The aim of this research is to examine the profession of housewives who have an important role in a family, especially in managing finances for daily needs. The high level of spending in Indonesia causes people to have a wasteful lifestyle, but the adoption of a saving attitude can be influenced by other factors, for example television as a communication medium which can provide positive information content through television shows.  This research uses quantitative methods by distributing questionnaires to collect data and applying moderated regression analysis. Questionnaires were distributed to 100 housewife respondents in Cisaranten Kidul Village with the criteria of watching the FTV program "Pintu Berkah". The results showed that the influence of FTV broadcasts and religiosity had a positive effect on saving attitudes, as evidenced by the values of t = 3.278, p (0.001) < α (5%) and t = 3.025, p (0.003) < α (5%). Based on the results of these calculations, a housewife proves that with social cognitive theory, a person will learn through experience gained from the media or the environment. Housewife respondents who watch the FTV "Pintu Berkah" tend to be influenced by the program, which has gone through several stages of knowledge processing to then implement a frugal lifestyle in accordance with the religious values adhered to by each individual.

Keywords


Housewife; Influence of FTV show; Moderation; Religiosity; Saving attitude

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DOI: https://doi.org/10.17509/jpis.v30i1.28486

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