AN ANALYSIS OF TOUR GUIDES’ MULTILINGUALISM IN THE CITY OF BANDUNG, INDONESIA

Cep Ubad Abdullah, Shandra Rama Panji Wulung, Mamat Ruhimat, Riko Arrasyid

Abstract


Language skills and diversity are important for the tourism industry in marketing their products and make it easier for foreign tourists to communicate while in tourism destinations. To measure and overcome this challenge is a reason to consider this research through a multilingualism program in the tourism industry in Greater Bandung. The purpose of this study is to analyze the policies and conditions of tourism multilingualism in Greater Bandung. This study also aims to discover the perceptions of the tourism industry related to multilingualism in Greater Bandung. The research approach uses qualitative and primary data collection methods obtained through observation and interviews. While secondary data obtained through policy documents and previous research. The method of analysis uses descriptive qualitative analysis and content analysis. The findings are expected to be able to know the existing conditions of local government policies related to multilingualism and tourism. Also, this research is expected to be able to identify perceptions of the tourism industry on the needs of multilingualism in Greater Bandung.


Keywords


multilingualism; tour guides; sustainable tourism; Bandung city

Full Text:

PDF

References


J. M. Arsky and A. I. Cherny, “The ethno-cultural, linguistic and ethical problems of the ‘infosphere,’” International Information and Library Review, vol. 29, no. 2. pp. 251–260, 1997, doi: 10.1080/10572317.1997.10762434.

S. Granville, “Contests over meaning in a south african classroom: Introducing critical language awareness in a climate of social change and cultural diversity,” Lang. Educ., vol. 17, no. 1, pp. 1–20, 2003, doi: 10.1080/09500780308666835.

S. Granville et al., “English with or without g(U)ilt: A position paper on language in education policy for south Africa,” Lang. Educ., vol. 12, no. 4, pp. 254–272, 1998, doi: 10.1080/09500789808666753.

J. Manaliyo, Tourism and multilingualism in Cape Town: Language practices and policy. Cape Town: University of the Western Cape, 2009.

L. Pek, R. Mee, N. Nadarajan, A. Mohamad, Z. Alias, and M. Ismail, “Tourists’ Perceptions on Multilingualism use among Tourism Employees at Major Attractions in Kuala Selangor,” Int. J. Acad. Res. Bus. Soc. Sci., vol. 9, no. 5, pp. 914 – 919, 2019.

J. Jafari and W. Way, “Multicultural Strategics in Tourism,” Cornell Hotel Restaur. Adm. Q., vol. 35, no. 6, pp. 72–79, 1994, doi: 10.1177/001088049403500614.

T. R. Lituchy and R. A. Barra, “International issues of the design and usage of websites for e-commerce: Hotel and airline examples,” J. Eng. Technol. Manag. - JET-M, vol. 25, no. 1–2, pp. 93–111, 2008, doi: 10.1016/j.jengtecman.2008.01.004.

A. Duchêne, “Marketing, management and performance: Multilingualism as commodity in a tourism call centre,” Lang. Policy, vol. 8, no. 1, pp. 27–50, 2009, doi: 10.1007/s10993-008-9115-6.

E. Cohen and R. L. Cooper, “Language and tourism,” Ann. Tour. Res., vol. 13, no. 4, pp. 533–563, 1986, doi: 10.1016/0160-7383(86)90002-2.

A. M. Youngblood, J. W. Nutta, D. R. Dickson, and M. W. Nutta, “Learning English as a second language in the back-of-the-House: proficiency and employment from the perspective of hotel human resource directors,” J. Hum. Resour. Hosp. Tour., vol. 0, no. 0, pp. 1–24, 2020, doi: 10.1080/15332845.2020.1821426.

I. G. N. P. Wardhana and C. B. Sigit, “English language needs of restaurant waiters & bars at Mama’s German Restaurant: Target situation analysis,” in International Conference on Fundamental and Applied Research (I-CFAR), 2019, no. October, pp. 153–157.

K. Gonçalves, “‘What the fuck is this for a language, this cannot be Deutsch?’ language ideologies, policies, and semiotic practices of a kitchen crew in a hotel restaurant,” Lang. Policy, vol. 19, no. 3, pp. 417–441, 2020, doi: 10.1007/s10993-020-09558-w.

V. Victor, “Business analysis of canvas and swot models (Case study for culinary crossbreed cake" TN. XYZ"),” Dinasti Int. J. Econ. Financ. Account., vol. 1, no. 3, pp. 515–525, 2020.

M. Constantoglou and N. Trihas, “The Influence of Social Media on the Travel Behavior of Greek Millennials ( Gen Y ),” J. Tour. Hosp. Manag., vol. 8, no. 2, pp. 10–18, 2020, doi: 10.15640/jthm.v8n2a2.

S. Yousaf and F. Xiucheng, “Halal culinary and tourism marketing strategies on government websites: A preliminary analysis,” Tour. Manag., vol. 68, no. April, pp. 423–443, 2018, doi: 10.1016/j.tourman.2018.04.006.

F. Cassia, P. Castellani, C. Rossato, and C. Baccarani, “Finding a way towards high-quality, accessible tourism: the role of digital ecosystems,” TQM J., 2020, doi: 10.1108/TQM-03-2020-0062.

S. J. Page, H. Hartwell, N. Johns, A. Fyall, A. Ladkin, and A. Hemingway, “Case study: Wellness, tourism and small business development in a UK coastal resort: Public engagement in practice,” Tour. Manag., vol. 60, pp. 466–477, 2017, doi: 10.1016/j.tourman.2016.12.014.




DOI: https://doi.org/10.17509/jpis.v29i2.30739

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Cep Ubad Abdullah

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.