JAPANESE ADVERTISEMENT FOR IMPROVING STUDENTS READING ABILITY

Sri Aju Indrowaty

Abstract


Advertising is a form of communication that discloses information or messages and promotes the speaker's intent to his or her opponent. The language used in advertising is a language that is easy to understand and persuasive so that the opponent can speak as the speaker means. From advertisements in magazines, used for student learning in Dokkai 5. Dokkai or reading is a very important course for students to welcome the office work normally done by Japanese language graduates. In the office when working related Japanese often read documents and translate documents. In this research, using advertising media because it is usually written in large and striking letters.

To make the reading japanese learning more interesting   Therefore, they needs to be approach that has never been done before with  reading japanese advertisement from japanese magazine. Reading Japanese language is usually difficult because it consists of three figures namely Hiragana, Katakana and Kanji. So that become easier for students to reading through the selected advertising media.                     

This research is qualitative descriptive, and object of our study are students learning Japanese Language Education  and Japanese Literature Brawijaya University  who have passed JLPT N3  and already  received materials about Dokkai 3 and Dokkai 4.  Techniques  data by purposive sampling and random sampling by using random numbers as much as 10% of the total population. In addition the results of this study will also describe motivation for students to improve their ability of reading. Therefore  指導 ポ イ ン ト (teaching points) as an effort to help the lecture to explain and possibility to use teach for higher education.

 


Keywords


Japanese Advertising; Dokkai; Reading ability

Full Text:

FULLTEXT PDF

References


Goldstein, Douglas. (2011). The Use of English In Japanese Advertising. International Journal

Hamzah B. Uno. (2013). Teori Motivasi dan Pengukurannya. Gorontalo: Bumi Aksara.

Yohani, Adisthi Marta, dkk. 2010. Tinjauan Sosiolinguistik Terhadap Bahasa Iklan Kosmetik Jepang.

Sugiyono. (2009). Metode Penelitian Pendidikan. Bandung: Alfabeta.

Tokyo Himawari. (Man Magazine). Terbit 23 Maret 2016

姫野、正子。(1998)。『ここからはじまる日本語教育』。ひつじ。

三牧、場子。(2003)。『日本語教授法を理解する本』。バベル・プレス。

洋子、阿部;etl。(2006)。『読むことを教える』。国際交流基金日本語国際センター。

石田、敏子。(1998)。『日本語教授法』大出版社書店。

岡崎、瞳。Etl。(2001)。『日本語教育における学習の分析とデザイン』。凡人社。

木村 , 宗雄. (1988). 教授法入門 (Dasar-dasar Metodelogi Bahasa Jepang Terjemahan Ahmad Dahidi dan 赤 羽 美 知 恵 ), The Japan Foundation

小林、ミナ。(1998)。『よくわかる教授法』。アルク。




DOI: http://dx.doi.org/10.17509/japanedu.v3i2.10180

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 sri aju indrowaty

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Published by:
Department of Japanese Language Education, Faculty of Language Education and Literature 
Universitas Pendidikan Indonesia
Online ISSN:
2528-5548