THE EFFECT OF SOCIAL SUPPORT ON TURNOVER INTENTION WITH AFFECTIVE COMMITMENT AS A MEDIATION VARIABLE ON EMPLOYEES OF PT. DIPO INTERNASIONAL PAHALA OTOMOTIF, PADANG CITY

Abstract

This study aims to analyze the effect of social support on turnover intention with affective commitment as a mediating variable among employees of PT. Padang City Automotive Pahala International Dipo . The background of this research is driven by the high employee turnover rate, which reaches 24% in 2024, indicated by high work demands, inadequate compensation, and a lack of social support. This type of research is a quantitative study. The population in this study consisted of all 78 employees of PT. Padang City Automotive Pahala International Dipo . The sampling technique used was the saturated sample method (census), meaning the entire population was taken as the research sample. Data collection was carried out through the distribution of Likert-scale questionnaires. Data analysis in this study employed the Partial Least Square (PLS) based Structural Equation Modeling (SEM) method using the SmartPLS program, which includes the evaluation of both the measurement model (outer model) and structural model (inner model). The results of this study are expected to empirically prove that social support can increase affective commitment and ultimately reduce employee turnover intention.