Persepsi Kemudahan Penggunaan dan Pengaruh Sosial terhadap Minat Penggunaan Quick Response Code Indonesian Standard (QRIS) pada Gen Z di Solo Raya dengan Sikap terhadap Penggunaan sebagai Variabel Mediasi

Ai’syah Larose Saputri, Muhammad Amir Anshori

Abstract


Penelitian ini menganalisis pengaruh Persepsi Kemudahan Penggunaan dan Pengaruh Sosial terhadap Minat Penggunaan QRIS pada Generasi Z dengan Sikap terhadap Penggunaan sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan PLS-SEM terhadap 280 responden Generasi Z di Solo Raya dan dianalisis menggunakan SmartPLS. Hasil menunjukkan bahwa Persepsi Kemudahan Penggunaan tidak berpengaruh signifikan terhadap Minat Penggunaan (β = 0,141; p = 0,211), tetapi berpengaruh positif terhadap Sikap terhadap Penggunaan (β = 0,627; p = 0,000). Pengaruh Sosial berpengaruh positif terhadap Minat Penggunaan (β = 0,306; p = 0,000) dan Sikap terhadap Penggunaan (β = 0,244; p = 0,000), sedangkan Sikap terhadap Penggunaan berpengaruh positif terhadap Minat Penggunaan (β = 0,411; p = 0,000) serta memediasi pengaruh kedua variabel independen. Temuan ini menunjukkan bahwa sikap positif dan dukungan sosial berperan penting dalam meningkatkan Minat Penggunaan QRIS.



Keywords


Generasi Z, Minat Penggunaan, Pengaruh Sosial, Persepsi Kemudahan Penggunaan, QRIS, Sikap terhadap Penggunaan.

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References


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DOI: https://doi.org/10.17509/ijdb.v6i1.105719

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