Perceived Uncertainty and Gen Z’s Intention to Make Impulsive Purchases of POP MART Blind Box Products: The Mediating Role of Curiosity

Viola Keke Anindya, Maya Asria

Abstract


The POP MART blind box phenomenon, which offers uncertainty regarding the products received, can spark curiosity and drive purchasing behavior among Generation Z. This study aims to analyze the influence of perceived uncertainty on the intention to make impulsive purchases of POP MART blind box products among Generation Z in Padang, with curiosity as the mediating variable. The study employed a quantitative causal approach with 200 Generation Z respondents selected through purposive sampling. Data were analyzed using PLS-SEM with the assistance of SmartPLS. The results show that perceived uncertainty has a positive and significant effect on both impulsive purchase intention and curiosity. Curiosity also has a positive and significant effect on impulsive purchase intention. Furthermore, curiosity was found to significantly mediate the effect of perceived uncertainty on impulsive purchase intention. These findings indicate that the uncertainty surrounding blind box products can increase consumer curiosity, which in turn drives the formation of impulsive purchase intention among Generation Z.

Keywords


Perceived Uncertainty, Curiosity, Impulsive Purchase Intention, Blind Box, POP MART, Generation Z.

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References


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DOI: https://doi.org/10.17509/ijdb.v6i1.106279

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