Adopsi Teknologi Digital, UMKM, Literasi Digital, Digitalisasi Pedesaan.

Ummi Nadroh, Mashayu Anastasha Saputri, Anggita Puspa Jelita

Abstract


Transformasi digital menjadi peluang bagi UMKM untuk meningkatkan daya saing, namun adopsinya masih menghadapi berbagai hambatan terutama pada wilayah pedesaan. Penelitian ini bertujuan menganalisis proses adopsi teknologi digital pada UMKM Desa Muara Ritan serta mengidentifikasi bentuk pemanfaatan, hambatan, dan dukungan dalam penerapannya. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus melalui wawancara, observasi, dan dokumentasi terhadap delapan informan yang dipilih secara snowball sampling. Hasil penelitian menunjukkan bahwa digitalisasi UMKM masih berada pada tahap awal, dengan Facebook sebagai media pemasaran utama, sedangkan penggunaan QRIS belum merata akibat keterbatasan informasi, literasi digital, dan persepsi risiko. Penelitian ini menunjukkan pentingnya pendampingan berkelanjutan dan dukungan lingkungan dalam memperkuat digitalisasi UMKM pedesaan.

Keywords


Adopsi Teknologi Digital, UMKM, Literasi Digital, Digitalisasi Pedesaan.

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References


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DOI: https://doi.org/10.17509/ijdb.v6i2.107348

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