The Influence of Perceived Product Quality on Purchase Intention with Product Performance Risk as a Mediating Variable among Shopee Consumers

Ghanisa Putri Zaura, Ilham Thaib

Abstract


The significance of perceived product quality in influencing consumers’ purchase intention and the potential for product performance risk to mediate this relationship form the foundation of this study. The Partial Least SquareStructural Equation Modeling (PLS-SEM) methodology, which is based on the grand theory of the Theory of Planned Behavior (TPB), is a quantitative research method that highlights the significance of consumers’ perceived control and evaluation in online purchase decisionmaking. The population consisted of Shopee consumers in Padang City, and data were obtained from 150 respondents selected through purposive sampling. Questionnaires containing measures of perceived product quality, product performance risk, and purchase intention factors that have been validated and re-tested were distributed in order to collect data. The study’s findings suggest that perceived product quality has a positive and significant impact on purchase intention. Furthermore, product performance risk has a negative and significant impact on purchase intention, and perceived product quality has a negative and significant impact on product performance risk. Additionally, the mediation test results demonstrate that the relationship between perceived product quality and purchase intention might be considerably and negatively mediated by product performance risk.

Keywords


Perceived product quality, Product performance risk, Purchase Intention, E-commerce Shoope

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References


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DOI: https://doi.org/10.17509/ijdb.v5i3.91856

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